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Best SEO Tools

Search engine optimization tools for keyword research, rank tracking, and site audits.

15 tools•9 with free tiers•0 open source
Sponsored — Featured Tool in This Category

📊 Quick Comparison

ToolFree TierStarting PriceRatingOpen SourceBest For
Ahrefs✓ Webmaster Tools (limited)$129/mo⭐ 4.7NoSEO professionals and agencies needing deep backlink and keyword data
SEMrush✓ 10 searches/day$139.95/mo⭐ 4.6NoMarketing teams needing an all-in-one SEO and PPC platform
Surfer SEO✗ No$99/mo⭐ 4.5NoContent teams focused on on-page SEO optimization
Mangools✓ 5 lookups/day$49/mo⭐ 4.4NoFreelancers and small businesses wanting affordable SEO tools
Moz Pro✓ Moz Free (limited)$99/mo⭐ 4.2NoSEO learners and professionals who value community and education
SE Ranking✓ 14-day trial$65/mo⭐ 4.3NoAgencies and businesses wanting premium SEO features at budget prices
SpyFu✓ Limited free searches$39/mo⭐ 4.1NoMarketers focused on competitive PPC and SEO intelligence
Surfer SEO✗ No$89/mo⭐ 4.5NoContent marketers and SEO agencies optimizing on-page content at scale
Clearscope✗ No$170/mo⭐ 4.6NoEnterprise content teams wanting the most accurate content optimization
Frase✗ No$15/mo⭐ 4.3NoBudget-conscious content creators who need research and writing in one tool

All SEO Tools

A

Ahrefs

All-in-one SEO toolset for keyword research, competitor analysis, backlink auditing, and rank tracking.

Free Tier⭐ 4.7
Webmaster Tools (limited)5 alternatives
S

SEMrush

Digital marketing suite combining SEO, PPC, content marketing, and competitive research in one platform.

Free Tier⭐ 4.6
10 searches/day5 alternatives
S

Surfer SEO

Data-driven on-page SEO tool that analyzes top-ranking pages and provides real-time content optimization scores.

⭐ 4.5
From $99/mo4 alternatives
M

Mangools

Affordable SEO toolset with beautiful UI, offering keyword research, SERP analysis, rank tracking, and backlink checking.

Free Tier⭐ 4.4
5 lookups/day5 alternatives
M

Moz Pro

Veteran SEO platform known for Domain Authority metric, offering keyword research, site audits, and link analysis.

Free Tier⭐ 4.2
Moz Free (limited)4 alternatives
S

SE Ranking

Budget-friendly all-in-one SEO platform with accurate rank tracking, site audits, and competitor research.

Free Tier⭐ 4.3
14-day trial5 alternatives
S

SpyFu

Competitive intelligence tool specializing in revealing competitors' most profitable keywords and ad strategies.

Free Tier⭐ 4.1
Limited free searches4 alternatives
S

Surfer SEO

AI-powered on-page SEO optimization and content planning tool

⭐ 4.5
From $89/mo3 alternatives
C

Clearscope

Enterprise content optimization platform for higher search rankings

⭐ 4.6
From $170/mo3 alternatives
F

Frase

AI-powered content research and writing tool for SEO

⭐ 4.3
From $15/mo3 alternatives
M

MarketMuse

AI-driven content strategy and optimization platform

Free Tier⭐ 4.2
10 queries/mo3 alternatives
S

SE Ranking

All-in-one SEO platform with rank tracking, audits, and competitor analysis

⭐ 4.4
From $55/mo3 alternatives
M

Mangools

Beginner-friendly SEO toolset with beautiful keyword research

⭐ 4.4
From $29.90/mo3 alternatives
S

Semrush

Comprehensive digital marketing toolkit for SEO, PPC, and content

Free Tier⭐ 4.5
10 queries/day3 alternatives
A

Ahrefs

Industry-leading backlink analysis and SEO research platform

Free Tier⭐ 4.6
Webmaster Tools (limited)3 alternatives

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