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Best Email Marketing Tools
Platforms for building email lists, creating campaigns, and automating email workflows.
133 tools•70 with free tiers•36 open source
Sponsored — Featured Tool in This Category
📊 Quick Comparison
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| HubSpot CRM | ✓ Free CRM with unlimited users | $20/mo (Starter) | ⭐ 4.4 | No | Growing businesses wanting free CRM with marketing tools |
| Mailchimp | ✓ 500 contacts, 1,000 sends/mo | $13/mo | ⭐ 4.1 | No | Small businesses getting started with email marketing |
| ConvertKit (Kit) | ✓ Up to 10,000 subscribers | $25/mo | ⭐ 4.4 | No | Content creators and newsletter writers |
| Beehiiv | ✓ Up to 2,500 subscribers | $39/mo | ⭐ 4.5 | No | Newsletter creators focused on growth |
| ActiveCampaign | ✗ No | $29/mo | ⭐ 4.3 | No | Businesses needing advanced marketing automation |
| Brevo (Sendinblue) | ✓ 300 emails/day | $25/mo | ⭐ 4.1 | No | Businesses wanting multichannel marketing on a budget |
| MailerLite | ✓ Up to 1,000 subscribers | $9/mo | ⭐ 4.4 | No | Small businesses wanting affordable email marketing |
| Substack | ✓ Free (10% of paid subs) | Free (10% cut) | ⭐ 4.3 | No | Writers wanting to monetize a newsletter |
| Ghost | ✓ Free (self-hosted) | $9/mo (hosted) | ⭐ 4.3 | ✓ Yes | Professional publishers wanting ownership |
| Buttondown | ✓ Up to 100 subscribers | $9/mo | ⭐ 4.3 | No | Technical writers and developers |
All Email Marketing Tools
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