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Best Analytics Tools
Data analytics and tracking tools for understanding user behavior and business metrics.
10 tools•8 with free tiers•4 open source
Sponsored — Featured Tool in This Category
📊 Quick Comparison
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
| Mixpanel | ✓ Up to 20M events/mo | $20/mo | ⭐ 4.3 | No | Product teams tracking user behavior |
| Amplitude | ✓ Up to 50M events/mo | Custom pricing | ⭐ 4.2 | No | Product teams at scale |
| Plausible Analytics | ✗ No | $9/mo | ⭐ 4.5 | ✓ Yes | Privacy-conscious website owners |
| Fathom Analytics | ✗ No | $14/mo | ⭐ 4.4 | No | Privacy-focused businesses wanting simple analytics |
| PostHog | ✓ 1M events/mo free | Pay as you go | ⭐ 4.4 | ✓ Yes | Product teams wanting open-source analytics |
| Umami | ✓ Free (self-hosted) | $9/mo (cloud) | ⭐ 4.3 | ✓ Yes | Developers wanting self-hosted privacy analytics |
| Matomo | ✓ Free (self-hosted) | $23/mo (cloud) | ⭐ 4.1 | ✓ Yes | Organizations wanting full-featured self-hosted analytics |
| Hotjar Business | ✓ Basic plan available | $39/mo | ⭐ 4.3 | No | Businesses wanting detailed user behavior insights |
| FullStory | ✓ 1,000 sessions/month | Custom pricing | ⭐ 4.4 | No | Enterprise businesses needing comprehensive user experience analytics |
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