Google Analytics 4
Google's free web analytics platform with event-based tracking and AI insights.
⭐ 4.5/5Free Tier AvailableFounded 2005
🔒 Secure outbound links✅ Verified affiliate partners💬 Real user reviews📊 Transparent pricing snapshots
About Google Analytics 4
Google Analytics 4 is the new standard for web analytics, replacing Universal Analytics. Event-based tracking, cross-device measurement, and AI-powered insights make it more powerful than its predecessor. BigQuery integration enables raw data analysis. Free for most users.
Google Analytics 4 Interface Preview
Pricing at a Glance
| Free Tier | Lowest Paid | Enterprise |
|---|---|---|
| Full feature set free | GA360: $50K+/yr | GA360 |
Key Features
✓Event-based tracking
✓Cross-device tracking
✓AI insights
✓BigQuery export
✓Predictive metrics
✓Funnel analysis
Use Cases
- • Analytics + SEO workflow optimization
- • Google Analytics 4 onboarding for new teams
- • Reducing manual tasks with Google Analytics 4 automations
Popular Integrations
SlackGoogle WorkspaceZapierHubSpot
Pros & Cons
👍 Pros
- ✓Free and powerful
- ✓Industry standard
- ✓Google integration
👎 Cons
- ✗Complex setup vs UA
- ✗Data sampling
- ✗Privacy regulations
User Reviews & Testimonials
“We switched in under a week and cut software spend materially while keeping the same workflow quality.”
“The comparison + pricing context made this an easy decision. Great shortlist quality.”
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