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Mixpanel
Product analytics platform for tracking user behavior.
⭐ 4.3/5Free Tier AvailableFounded 2009
About Mixpanel
Mixpanel is a product analytics platform that helps companies understand how users interact with their products. It offers event-based tracking, funnel analysis, retention analysis, and A/B testing. Mixpanel is popular among product teams at SaaS companies and mobile apps.
Key Features
✓Event tracking
✓Funnels
✓Retention analysis
✓User segmentation
✓A/B testing
✓Flows
✓Reports
✓Alerts
✓Cohorts
✓Data pipelines
Pros & Cons
👍 Pros
- ✓Powerful product analytics
- ✓Great free tier
- ✓Easy to use
- ✓Real-time data
👎 Cons
- ✗Expensive at scale
- ✗Complex event setup
- ✗Learning curve
- ✗Limited web analytics
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