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Mixpanel

Product analytics platform for tracking user behavior.

4.3/5Free Tier AvailableFounded 2009

About Mixpanel

Mixpanel is a product analytics platform that helps companies understand how users interact with their products. It offers event-based tracking, funnel analysis, retention analysis, and A/B testing. Mixpanel is popular among product teams at SaaS companies and mobile apps.

Key Features

Event tracking
Funnels
Retention analysis
User segmentation
A/B testing
Flows
Reports
Alerts
Cohorts
Data pipelines

Pros & Cons

👍 Pros

  • Powerful product analytics
  • Great free tier
  • Easy to use
  • Real-time data

👎 Cons

  • Expensive at scale
  • Complex event setup
  • Learning curve
  • Limited web analytics
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