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Amplitude

Digital analytics platform for understanding user behavior.

4.2/5Free Tier AvailableFounded 2012

About Amplitude

Amplitude is a leading product analytics platform that helps companies build better products through data-driven insights. It offers powerful behavioral analytics, A/B testing, and feature flagging capabilities. Amplitude is particularly popular among larger product organizations.

Key Features

Behavioral analytics
Funnels
Retention
User journeys
A/B testing
Feature flags
Cohorts
Data governance
Notebooks
Taxonomy

Pros & Cons

👍 Pros

  • Powerful analytics
  • Generous free tier
  • Great visualization
  • Feature flags included

👎 Cons

  • Complex to set up
  • Expensive at scale
  • Steep learning curve
  • Slow queries
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