Amplitude vs Google Analytics
A detailed comparison of Amplitude and Google Analytics to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Amplitude | Google Analytics |
|---|---|---|
| Free Tier | ✓ Up to 50M events/mo | ✓ Free with full features |
| Lowest Paid | Custom pricing | Free |
| Enterprise | Custom pricing | Analytics 360 (custom pricing) |
⚡ Feature Comparison
| Feature | Amplitude | Google Analytics |
|---|---|---|
| Behavioral analytics | ✓ | — |
| Funnels | ✓ | — |
| Retention | ✓ | — |
| User journeys | ✓ | — |
| A/B testing | ✓ | — |
| Feature flags | ✓ | — |
| Cohorts | ✓ | — |
| Data governance | ✓ | — |
| Notebooks | ✓ | — |
| Taxonomy | ✓ | — |
| Traffic tracking | — | ✓ |
| User behavior | — | ✓ |
| Conversion tracking | — | ✓ |
| Real-time data | — | ✓ |
| Custom reports | — | ✓ |
| Audience insights | — | ✓ |
| E-commerce tracking | — | ✓ |
| Event tracking | — | ✓ |
| Integration with Google Ads | — | ✓ |
| Machine learning insights | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.2 | ⭐ 4.2 |
Pros & Cons
Amplitude
Pros
- ✓ Powerful analytics
- ✓ Generous free tier
- ✓ Great visualization
- ✓ Feature flags included
Cons
- ✗ Complex to set up
- ✗ Expensive at scale
- ✗ Steep learning curve
- ✗ Slow queries
Google Analytics
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
🏆 The Verdict
Choose Amplitude if: You need product teams at scale. Amplitude excels with its powerful analytics and generous free tier.
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics stands out with its free and comprehensive.
Best free option: Both Amplitude and Google Analytics offer free tiers. Amplitude offers "Up to 50M events/mo" while Google Analytics offers "Free with full features".
❓ Frequently Asked Questions
Is Amplitude better than Google Analytics?
It depends on your needs. Amplitude is better for product teams at scale, while Google Analytics is better for any website wanting comprehensive analytics. Both are excellent tools rated 4.2 and 4.2 respectively.
Which is cheaper, Amplitude or Google Analytics?
Amplitude starts at Custom pricing while Google Analytics starts at Free. Both offer free tiers.
Can I switch from Amplitude to Google Analytics?
Most tools offer import/export features to help you migrate. We recommend trying Google Analytics's free tier before fully committing to a switch.
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