A detailed comparison of Amplitude and Google Analytics to help you choose the right tool for your needs.
Digital analytics platform for understanding user behavior.
The most widely used web analytics platform.
| Plan | Amplitude | Google Analytics |
|---|---|---|
| Free Tier | ✓ Up to 50M events/mo | ✓ Free with full features |
| Lowest Paid | Custom pricing | Free |
| Enterprise | Custom pricing | Analytics 360 (custom pricing) |
| Feature | Amplitude | Google Analytics |
|---|---|---|
| Behavioral analytics | ✓ | — |
| Funnels | ✓ | — |
| Retention | ✓ | — |
| User journeys | ✓ | — |
| A/B testing | ✓ | — |
| Feature flags | ✓ | — |
| Cohorts | ✓ | — |
| Data governance | ✓ | — |
| Notebooks | ✓ | — |
| Taxonomy | ✓ | — |
| Traffic tracking | — | ✓ |
| User behavior | — | ✓ |
| Conversion tracking | — | ✓ |
| Real-time data | — | ✓ |
| Custom reports | — | ✓ |
| Audience insights | — | ✓ |
| E-commerce tracking | — | ✓ |
| Event tracking | — | ✓ |
| Integration with Google Ads | — | ✓ |
| Machine learning insights | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.2 | ⭐ 4.2 |
Choose Amplitude if: You need product teams at scale. Amplitude excels with its powerful analytics and generous free tier.
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics stands out with its free and comprehensive.
Best free option: Both Amplitude and Google Analytics offer free tiers. Amplitude offers "Up to 50M events/mo" while Google Analytics offers "Free with full features".
It depends on your needs. Amplitude is better for product teams at scale, while Google Analytics is better for any website wanting comprehensive analytics. Both are excellent tools rated 4.2 and 4.2 respectively.
Amplitude starts at Custom pricing while Google Analytics starts at Free. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Google Analytics's free tier before fully committing to a switch.
Join our weekly ToolSwitcher digest for free alternatives, cost-cutting playbooks, and curated tool deals.
Free forever. Unsubscribe anytime. No spam.