3 Best Amplitude Alternatives in 2025
Last updated: February 2026 • 10 min read
Amplitude is a popular tool for product teams at scale. While it offers a free tier (Up to 50M events/mo), its paid plans start at Custom pricing. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 3 best Amplitude alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 3
- Free alternatives: 3 (Mixpanel, PostHog, Google Analytics)
- Open-source options: PostHog
- Best overall: Mixpanel
- Best free: Mixpanel
Why Look for Amplitude Alternatives?
People commonly look for Amplitude alternatives for several reasons:
- Cost: While Amplitude has a free tier, its paid plans starting at Custom pricing can add up quickly for growing teams.
- Feature gaps: Complex to set up and expensive at scale are common complaints.
- Simplicity: Some users find Amplitude overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Amplitude | ✓ Up to 50M events/mo | Custom pricing | ⭐ 4.2 | No | Product teams at scale |
| Mixpanel | ✓ Up to 20M events/mo | $20/mo | ⭐ 4.3 | No | Product teams tracking user behavior |
| PostHog | ✓ 1M events/mo free | Pay as you go | ⭐ 4.4 | ✓ Yes | Product teams wanting open-source analytics |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
Detailed Reviews of Each Alternative
Mixpanel
Product analytics platform for tracking user behavior.
Mixpanel is a product analytics platform that helps companies understand how users interact with their products. It offers event-based tracking, funnel analysis, retention analysis, and A/B testing. Mixpanel is popular among product teams at SaaS companies and mobile apps.
Pros
- ✓ Powerful product analytics
- ✓ Great free tier
- ✓ Easy to use
- ✓ Real-time data
Cons
- ✗ Expensive at scale
- ✗ Complex event setup
- ✗ Learning curve
- ✗ Limited web analytics
PostHog
Open-source product analytics, feature flags, and session recording.
PostHog is an open-source product analytics platform that combines analytics, session recording, feature flags, A/B testing, and surveys in one tool. It can be self-hosted for complete data control and offers a generous free cloud tier. PostHog has quickly become popular among developer-focused companies.
Pros
- ✓ Open source
- ✓ All-in-one
- ✓ Generous free tier
- ✓ Self-hostable
Cons
- ✗ Complex setup
- ✗ Can be expensive at scale
- ✗ Learning curve
- ✗ Performance varies
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to Amplitude?
The best free alternative to Amplitude is Mixpanel, which offers Up to 20M events/mo.
Is there an open-source alternative to Amplitude?
Yes! PostHog is open-source alternative to Amplitude that you can self-host for free.
What is the cheapest alternative to Amplitude?
The cheapest alternatives are the free options: Mixpanel, PostHog, Google Analytics. For paid alternatives, prices start from as low as $20/mo.
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