A detailed comparison of Google Analytics 4 and Amplitude to help you choose the right tool for your needs.
Google's free web analytics platform with event-based tracking and AI insights.
Digital analytics platform for understanding user behavior.
| Plan | Google Analytics 4 | Amplitude |
|---|---|---|
| Free Tier | ✓ Full feature set free | ✓ Up to 50M events/mo |
| Lowest Paid | GA360: $50K+/yr | Custom pricing |
| Enterprise | GA360 | Custom pricing |
| Feature | Google Analytics 4 | Amplitude |
|---|---|---|
| Event-based tracking | ✓ | — |
| Cross-device tracking | ✓ | — |
| AI insights | ✓ | — |
| BigQuery export | ✓ | — |
| Predictive metrics | ✓ | — |
| Funnel analysis | ✓ | — |
| Behavioral analytics | — | ✓ |
| Funnels | — | ✓ |
| Retention | — | ✓ |
| User journeys | — | ✓ |
| A/B testing | — | ✓ |
| Feature flags | — | ✓ |
| Cohorts | — | ✓ |
| Data governance | — | ✓ |
| Notebooks | — | ✓ |
| Taxonomy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.5 | ⭐ 4.2 |
Choose Google Analytics 4 if: You need anyone wanting free, comprehensive web analytics with google's ai-powered insights. Google Analytics 4 excels with its free and powerful and industry standard.
Choose Amplitude if: You need product teams at scale. Amplitude stands out with its powerful analytics and generous free tier.
Best free option: Both Google Analytics 4 and Amplitude offer free tiers. Google Analytics 4 offers "Full feature set free" while Amplitude offers "Up to 50M events/mo".
It depends on your needs. Google Analytics 4 is better for anyone wanting free, comprehensive web analytics with google's ai-powered insights, while Amplitude is better for product teams at scale. Both are excellent tools rated 4.5 and 4.2 respectively.
Google Analytics 4 starts at GA360: $50K+/yr while Amplitude starts at Custom pricing. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Amplitude's free tier before fully committing to a switch.
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