A detailed comparison of ActiveCampaign and Brevo (Sendinblue) to help you choose the right tool for your needs.
Marketing automation platform with CRM and email marketing.
All-in-one marketing platform for email, SMS, and chat.
| Plan | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Free Tier | ✗ No | ✓ 300 emails/day |
| Lowest Paid | $29/mo | $25/mo |
| Enterprise | $149/mo | Custom pricing |
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Email marketing | ✓ | ✓ |
| Marketing automation | ✓ | — |
| CRM | ✓ | ✓ |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | ✓ |
| Forms | ✓ | — |
| Segmentation | ✓ | — |
| Reporting | ✓ | — |
| Integrations | ✓ | — |
| SMS marketing | — | ✓ |
| WhatsApp campaigns | — | ✓ |
| Chat | — | ✓ |
| Automation | — | ✓ |
| Facebook Ads | — | ✓ |
| Transactional email | — | ✓ |
| API | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.1 |
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose Brevo (Sendinblue) if: You need businesses wanting multichannel marketing on a budget. Brevo (Sendinblue) stands out with its multichannel marketing and pay by emails not contacts.
Best free option: Brevo (Sendinblue) offers a free tier (300 emails/day).
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while Brevo (Sendinblue) is better for businesses wanting multichannel marketing on a budget. Both are excellent tools rated 4.3 and 4.1 respectively.
ActiveCampaign starts at $29/mo while Brevo (Sendinblue) starts at $25/mo. Brevo (Sendinblue) also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Brevo (Sendinblue)'s free tier before fully committing to a switch.
Join our weekly ToolSwitcher digest for free alternatives, cost-cutting playbooks, and curated tool deals.
Free forever. Unsubscribe anytime. No spam.