ActiveCampaign vs Brevo (Sendinblue)
A detailed comparison of ActiveCampaign and Brevo (Sendinblue) to help you choose the right tool for your needs.
ActiveCampaign
Marketing automation platform with CRM and email marketing.
Brevo (Sendinblue)
All-in-one marketing platform for email, SMS, and chat.
💰 Pricing Comparison
| Plan | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Free Tier | ✗ No | ✓ 300 emails/day |
| Lowest Paid | $29/mo | $25/mo |
| Enterprise | $149/mo | Custom pricing |
⚡ Feature Comparison
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Email marketing | ✓ | ✓ |
| Marketing automation | ✓ | — |
| CRM | ✓ | ✓ |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | ✓ |
| Forms | ✓ | — |
| Segmentation | ✓ | — |
| Reporting | ✓ | — |
| Integrations | ✓ | — |
| SMS marketing | — | ✓ |
| WhatsApp campaigns | — | ✓ |
| Chat | — | ✓ |
| Automation | — | ✓ |
| Facebook Ads | — | ✓ |
| Transactional email | — | ✓ |
| API | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.1 |
Pros & Cons
ActiveCampaign
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
Brevo (Sendinblue)
Pros
- ✓ Multichannel marketing
- ✓ Pay by emails not contacts
- ✓ Good free tier
- ✓ Transactional email included
Cons
- ✗ Interface can be clunky
- ✗ Limited templates
- ✗ Basic landing pages
- ✗ Support can be slow
🏆 The Verdict
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose Brevo (Sendinblue) if: You need businesses wanting multichannel marketing on a budget. Brevo (Sendinblue) stands out with its multichannel marketing and pay by emails not contacts.
Best free option: Brevo (Sendinblue) offers a free tier (300 emails/day).
❓ Frequently Asked Questions
Is ActiveCampaign better than Brevo (Sendinblue)?
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while Brevo (Sendinblue) is better for businesses wanting multichannel marketing on a budget. Both are excellent tools rated 4.3 and 4.1 respectively.
Which is cheaper, ActiveCampaign or Brevo (Sendinblue)?
ActiveCampaign starts at $29/mo while Brevo (Sendinblue) starts at $25/mo. Brevo (Sendinblue) also has a free tier.
Can I switch from ActiveCampaign to Brevo (Sendinblue)?
Most tools offer import/export features to help you migrate. We recommend trying Brevo (Sendinblue)'s free tier before fully committing to a switch.
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