ActiveCampaign vs ConvertKit (Kit)
A detailed comparison of ActiveCampaign and ConvertKit (Kit) to help you choose the right tool for your needs.
ActiveCampaign
Marketing automation platform with CRM and email marketing.
💰 Pricing Comparison
| Plan | ActiveCampaign | ConvertKit (Kit) |
|---|---|---|
| Free Tier | ✗ No | ✓ Up to 10,000 subscribers |
| Lowest Paid | $29/mo | $25/mo |
| Enterprise | $149/mo | Custom pricing |
⚡ Feature Comparison
| Feature | ActiveCampaign | ConvertKit (Kit) |
|---|---|---|
| Email marketing | ✓ | — |
| Marketing automation | ✓ | — |
| CRM | ✓ | — |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | ✓ |
| Forms | ✓ | ✓ |
| Segmentation | ✓ | — |
| Reporting | ✓ | — |
| Integrations | ✓ | ✓ |
| Visual automations | — | ✓ |
| Tagging system | — | ✓ |
| Sequences | — | ✓ |
| Broadcasts | — | ✓ |
| Commerce | — | ✓ |
| Creator Network | — | ✓ |
| Subscriber scoring | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Pros & Cons
ActiveCampaign
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
ConvertKit (Kit)
Pros
- ✓ Built for creators
- ✓ Generous free tier
- ✓ Great automations
- ✓ Creator Network
Cons
- ✗ Limited design options
- ✗ Basic analytics
- ✗ No A/B testing on free
- ✗ Higher pricing at scale
🏆 The Verdict
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose ConvertKit (Kit) if: You need content creators and newsletter writers. ConvertKit (Kit) stands out with its built for creators and generous free tier.
Best free option: ConvertKit (Kit) offers a free tier (Up to 10,000 subscribers).
❓ Frequently Asked Questions
Is ActiveCampaign better than ConvertKit (Kit)?
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while ConvertKit (Kit) is better for content creators and newsletter writers. Both are excellent tools rated 4.3 and 4.4 respectively.
Which is cheaper, ActiveCampaign or ConvertKit (Kit)?
ActiveCampaign starts at $29/mo while ConvertKit (Kit) starts at $25/mo. ConvertKit (Kit) also has a free tier.
Can I switch from ActiveCampaign to ConvertKit (Kit)?
Most tools offer import/export features to help you migrate. We recommend trying ConvertKit (Kit)'s free tier before fully committing to a switch.
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