A detailed comparison of ActiveCampaign and ConvertKit (Kit) to help you choose the right tool for your needs.
Marketing automation platform with CRM and email marketing.
Email marketing platform designed for creators.
| Plan | ActiveCampaign | ConvertKit (Kit) |
|---|---|---|
| Free Tier | ✗ No | ✓ Up to 10,000 subscribers |
| Lowest Paid | $29/mo | $25/mo |
| Enterprise | $149/mo | Custom pricing |
| Feature | ActiveCampaign | ConvertKit (Kit) |
|---|---|---|
| Email marketing | ✓ | — |
| Marketing automation | ✓ | — |
| CRM | ✓ | — |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | ✓ |
| Forms | ✓ | ✓ |
| Segmentation | ✓ | — |
| Reporting | ✓ | — |
| Integrations | ✓ | ✓ |
| Visual automations | — | ✓ |
| Tagging system | — | ✓ |
| Sequences | — | ✓ |
| Broadcasts | — | ✓ |
| Commerce | — | ✓ |
| Creator Network | — | ✓ |
| Subscriber scoring | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose ConvertKit (Kit) if: You need content creators and newsletter writers. ConvertKit (Kit) stands out with its built for creators and generous free tier.
Best free option: ConvertKit (Kit) offers a free tier (Up to 10,000 subscribers).
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while ConvertKit (Kit) is better for content creators and newsletter writers. Both are excellent tools rated 4.3 and 4.4 respectively.
ActiveCampaign starts at $29/mo while ConvertKit (Kit) starts at $25/mo. ConvertKit (Kit) also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying ConvertKit (Kit)'s free tier before fully committing to a switch.
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