Constant Contact vs Mailchimp
A detailed comparison of Constant Contact and Mailchimp to help you choose the right tool for your needs.
Constant Contact
Email marketing platform for small businesses and nonprofits.
💰 Pricing Comparison
| Plan | Constant Contact | Mailchimp |
|---|---|---|
| Free Tier | ✗ No | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $12/mo | $13/mo |
| Enterprise | $335/mo | $350/mo |
⚡ Feature Comparison
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Contact management | ✓ | — |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Social media posting | ✓ | — |
| Event marketing | ✓ | — |
| E-commerce tools | ✓ | — |
| Templates | ✓ | ✓ |
| Reporting | ✓ | — |
| Mobile app | ✓ | — |
| Audience management | — | ✓ |
| A/B testing | — | ✓ |
| Analytics | — | ✓ |
| Segmentation | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4 | ⭐ 4.1 |
Pros & Cons
Constant Contact
Pros
- ✓ Excellent customer support
- ✓ Easy to use
- ✓ Good deliverability
- ✓ Event management included
Cons
- ✗ No free plan
- ✗ Limited automation
- ✗ Expensive for features
- ✗ Outdated templates
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
🏆 The Verdict
Choose Constant Contact if: You need small businesses wanting hands-on support. Constant Contact excels with its excellent customer support and easy to use.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Mailchimp offers a free tier (500 contacts, 1,000 sends/mo).
❓ Frequently Asked Questions
Is Constant Contact better than Mailchimp?
It depends on your needs. Constant Contact is better for small businesses wanting hands-on support, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4 and 4.1 respectively.
Which is cheaper, Constant Contact or Mailchimp?
Constant Contact starts at $12/mo while Mailchimp starts at $13/mo. Mailchimp also has a free tier.
Can I switch from Constant Contact to Mailchimp?
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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