ConvertKit (Kit) vs Substack
A detailed comparison of ConvertKit (Kit) and Substack to help you choose the right tool for your needs.
Substack
Platform for independent writers to publish and monetize newsletters.
💰 Pricing Comparison
| Plan | ConvertKit (Kit) | Substack |
|---|---|---|
| Free Tier | ✓ Up to 10,000 subscribers | ✓ Free (10% of paid subs) |
| Lowest Paid | $25/mo | Free (10% cut) |
| Enterprise | Custom pricing | N/A |
⚡ Feature Comparison
| Feature | ConvertKit (Kit) | Substack |
|---|---|---|
| Visual automations | ✓ | — |
| Landing pages | ✓ | — |
| Forms | ✓ | — |
| Tagging system | ✓ | — |
| Sequences | ✓ | — |
| Broadcasts | ✓ | — |
| Commerce | ✓ | — |
| Creator Network | ✓ | — |
| Subscriber scoring | ✓ | — |
| Integrations | ✓ | — |
| Newsletter publishing | — | ✓ |
| Paid subscriptions | — | ✓ |
| Podcast hosting | — | ✓ |
| Community features | — | ✓ |
| Custom domains | — | ✓ |
| Analytics | — | ✓ |
| Recommendations | — | ✓ |
| Notes | — | ✓ |
| Mobile app | — | ✓ |
| Archive | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.3 |
Pros & Cons
ConvertKit (Kit)
Pros
- ✓ Built for creators
- ✓ Generous free tier
- ✓ Great automations
- ✓ Creator Network
Cons
- ✗ Limited design options
- ✗ Basic analytics
- ✗ No A/B testing on free
- ✗ Higher pricing at scale
Substack
Pros
- ✓ Free to start
- ✓ Built-in monetization
- ✓ Growing network
- ✓ Simple to use
Cons
- ✗ 10% revenue cut
- ✗ Limited customization
- ✗ No advanced automation
- ✗ Lock-in concerns
🏆 The Verdict
Choose ConvertKit (Kit) if: You need content creators and newsletter writers. ConvertKit (Kit) excels with its built for creators and generous free tier.
Choose Substack if: You need writers wanting to monetize a newsletter. Substack stands out with its free to start and built-in monetization.
Best free option: Both ConvertKit (Kit) and Substack offer free tiers. ConvertKit (Kit) offers "Up to 10,000 subscribers" while Substack offers "Free (10% of paid subs)".
❓ Frequently Asked Questions
Is ConvertKit (Kit) better than Substack?
It depends on your needs. ConvertKit (Kit) is better for content creators and newsletter writers, while Substack is better for writers wanting to monetize a newsletter. Both are excellent tools rated 4.4 and 4.3 respectively.
Which is cheaper, ConvertKit (Kit) or Substack?
ConvertKit (Kit) starts at $25/mo while Substack starts at Free (10% cut). Both offer free tiers.
Can I switch from ConvertKit (Kit) to Substack?
Most tools offer import/export features to help you migrate. We recommend trying Substack's free tier before fully committing to a switch.
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