Hootsuite vs Later
A detailed comparison of Hootsuite and Later to help you choose the right tool for your needs.
Hootsuite
Enterprise social media management platform with scheduling, monitoring, analytics, and team collaboration.
Later
Visual-first social media scheduler built for Instagram, with a drag-and-drop content calendar.
💰 Pricing Comparison
| Plan | Hootsuite | Later |
|---|---|---|
| Free Tier | ✗ No | ✓ 5 posts/profile/mo |
| Lowest Paid | $99/mo | $25/mo |
| Enterprise | Custom pricing | $80/mo |
⚡ Feature Comparison
| Feature | Hootsuite | Later |
|---|---|---|
| Bulk scheduling | ✓ | — |
| Unified inbox | ✓ | — |
| Social listening | ✓ | — |
| Analytics & reporting | ✓ | — |
| Ad management | ✓ | — |
| Team management | ✓ | — |
| Content library | ✓ | — |
| Best time to post | ✓ | ✓ |
| Social monitoring | ✓ | — |
| Employee advocacy | ✓ | — |
| Visual content calendar | — | ✓ |
| Linkin.bio | — | ✓ |
| UGC collection | — | ✓ |
| Story scheduling | — | ✓ |
| Reels scheduling | — | ✓ |
| Analytics | — | ✓ |
| Media library | — | ✓ |
| Hashtag suggestions | — | ✓ |
| Collaboration tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.3 |
Pros & Cons
Hootsuite
Pros
- ✓ Most comprehensive platform
- ✓ Excellent for large teams
- ✓ Strong social listening
- ✓ Wide platform support
Cons
- ✗ Expensive entry point
- ✗ UI feels cluttered
- ✗ Removed free plan
- ✗ Steep learning curve
Later
Pros
- ✓ Best visual planning UI
- ✓ Great Instagram features
- ✓ Linkin.bio included
- ✓ Easy to use
Cons
- ✗ Instagram-centric
- ✗ Limited analytics on lower plans
- ✗ No social listening
- ✗ Fewer platforms than Hootsuite
🏆 The Verdict
Choose Hootsuite if: You need enterprises and agencies managing multiple social accounts at scale. Hootsuite excels with its most comprehensive platform and excellent for large teams.
Choose Later if: You need instagram-focused creators and visual brands. Later stands out with its best visual planning ui and great instagram features.
Best free option: Later offers a free tier (5 posts/profile/mo).
❓ Frequently Asked Questions
Is Hootsuite better than Later?
It depends on your needs. Hootsuite is better for enterprises and agencies managing multiple social accounts at scale, while Later is better for instagram-focused creators and visual brands. Both are excellent tools rated 4.1 and 4.3 respectively.
Which is cheaper, Hootsuite or Later?
Hootsuite starts at $99/mo while Later starts at $25/mo. Later also has a free tier.
Can I switch from Hootsuite to Later?
Most tools offer import/export features to help you migrate. We recommend trying Later's free tier before fully committing to a switch.
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