A detailed comparison of Hootsuite and Sprout Social to help you choose the right tool for your needs.
Enterprise social media management platform with scheduling, monitoring, analytics, and team collaboration.
Premium social media management with CRM and listening
| Plan | Hootsuite | Sprout Social |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $99/mo | $249/mo |
| Enterprise | Custom pricing | $499/mo |
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Bulk scheduling | ✓ | — |
| Unified inbox | ✓ | — |
| Social listening | ✓ | — |
| Analytics & reporting | ✓ | — |
| Ad management | ✓ | — |
| Team management | ✓ | — |
| Content library | ✓ | — |
| Best time to post | ✓ | — |
| Social monitoring | ✓ | — |
| Employee advocacy | ✓ | — |
| Smart Inbox | — | ✓ |
| Social CRM | — | ✓ |
| Listening | — | ✓ |
| Publishing | — | ✓ |
| Analytics | — | ✓ |
| Employee Advocacy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Choose Hootsuite if: You need enterprises and agencies managing multiple social accounts at scale. Hootsuite excels with its most comprehensive platform and excellent for large teams.
Choose Sprout Social if: You need mid-market brands wanting premium social management with crm. Sprout Social stands out with its best-in-class ui and excellent reporting.
It depends on your needs. Hootsuite is better for enterprises and agencies managing multiple social accounts at scale, while Sprout Social is better for mid-market brands wanting premium social management with crm. Both are excellent tools rated 4.1 and 4.4 respectively.
Hootsuite starts at $99/mo while Sprout Social starts at $249/mo. Neither offers a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Sprout Social's trial before fully committing to a switch.
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