Hootsuite vs Sprout Social
A detailed comparison of Hootsuite and Sprout Social to help you choose the right tool for your needs.
Hootsuite
Enterprise social media management platform with scheduling, monitoring, analytics, and team collaboration.
💰 Pricing Comparison
| Plan | Hootsuite | Sprout Social |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $99/mo | $249/mo |
| Enterprise | Custom pricing | $499/mo |
⚡ Feature Comparison
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Bulk scheduling | ✓ | — |
| Unified inbox | ✓ | — |
| Social listening | ✓ | — |
| Analytics & reporting | ✓ | — |
| Ad management | ✓ | — |
| Team management | ✓ | — |
| Content library | ✓ | — |
| Best time to post | ✓ | — |
| Social monitoring | ✓ | — |
| Employee advocacy | ✓ | — |
| Smart Inbox | — | ✓ |
| Social CRM | — | ✓ |
| Listening | — | ✓ |
| Publishing | — | ✓ |
| Analytics | — | ✓ |
| Employee Advocacy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Pros & Cons
Hootsuite
Pros
- ✓ Most comprehensive platform
- ✓ Excellent for large teams
- ✓ Strong social listening
- ✓ Wide platform support
Cons
- ✗ Expensive entry point
- ✗ UI feels cluttered
- ✗ Removed free plan
- ✗ Steep learning curve
Sprout Social
Pros
- ✓ Best-in-class UI
- ✓ Excellent reporting
- ✓ Social CRM unique
- ✓ Strong customer support
Cons
- ✗ Very expensive
- ✗ Per-user pricing adds up
- ✗ Overkill for small teams
- ✗ Some features require add-ons
🏆 The Verdict
Choose Hootsuite if: You need enterprises and agencies managing multiple social accounts at scale. Hootsuite excels with its most comprehensive platform and excellent for large teams.
Choose Sprout Social if: You need mid-market brands wanting premium social management with crm. Sprout Social stands out with its best-in-class ui and excellent reporting.
❓ Frequently Asked Questions
Is Hootsuite better than Sprout Social?
It depends on your needs. Hootsuite is better for enterprises and agencies managing multiple social accounts at scale, while Sprout Social is better for mid-market brands wanting premium social management with crm. Both are excellent tools rated 4.1 and 4.4 respectively.
Which is cheaper, Hootsuite or Sprout Social?
Hootsuite starts at $99/mo while Sprout Social starts at $249/mo. Neither offers a free tier.
Can I switch from Hootsuite to Sprout Social?
Most tools offer import/export features to help you migrate. We recommend trying Sprout Social's trial before fully committing to a switch.
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