Klaviyo vs Mailchimp
A detailed comparison of Klaviyo and Mailchimp to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Klaviyo | Mailchimp |
|---|---|---|
| Free Tier | ✓ 250 contacts, 500 emails | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $20/mo | $13/mo |
| Enterprise | Custom pricing | $350/mo |
⚡ Feature Comparison
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Email marketing | ✓ | — |
| SMS marketing | ✓ | — |
| Customer data platform | ✓ | — |
| Predictive analytics | ✓ | — |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Flows | ✓ | — |
| Campaign performance | ✓ | — |
| Personalization | ✓ | — |
| Integrations | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Landing pages | — | ✓ |
| Audience management | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.1 |
Pros & Cons
Klaviyo
Pros
- ✓ Powerful for e-commerce
- ✓ Advanced analytics
- ✓ Great segmentation
- ✓ ROI tracking
Cons
- ✗ Complex for beginners
- ✗ Expensive at scale
- ✗ E-commerce focused
- ✗ Steep learning curve
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
🏆 The Verdict
Choose Klaviyo if: You need advanced e-commerce marketers. Klaviyo excels with its powerful for e-commerce and advanced analytics.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Both Klaviyo and Mailchimp offer free tiers. Klaviyo offers "250 contacts, 500 emails" while Mailchimp offers "500 contacts, 1,000 sends/mo".
❓ Frequently Asked Questions
Is Klaviyo better than Mailchimp?
It depends on your needs. Klaviyo is better for advanced e-commerce marketers, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.4 and 4.1 respectively.
Which is cheaper, Klaviyo or Mailchimp?
Klaviyo starts at $20/mo while Mailchimp starts at $13/mo. Both offer free tiers.
Can I switch from Klaviyo to Mailchimp?
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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