A detailed comparison of Klaviyo and Mailchimp to help you choose the right tool for your needs.
Advanced email and SMS marketing platform for e-commerce growth.
All-in-one marketing platform for email campaigns and automation.
| Plan | Klaviyo | Mailchimp |
|---|---|---|
| Free Tier | ✓ 250 contacts, 500 emails | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $20/mo | $13/mo |
| Enterprise | Custom pricing | $350/mo |
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Email marketing | ✓ | — |
| SMS marketing | ✓ | — |
| Customer data platform | ✓ | — |
| Predictive analytics | ✓ | — |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Flows | ✓ | — |
| Campaign performance | ✓ | — |
| Personalization | ✓ | — |
| Integrations | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Landing pages | — | ✓ |
| Audience management | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.1 |
Choose Klaviyo if: You need advanced e-commerce marketers. Klaviyo excels with its powerful for e-commerce and advanced analytics.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Both Klaviyo and Mailchimp offer free tiers. Klaviyo offers "250 contacts, 500 emails" while Mailchimp offers "500 contacts, 1,000 sends/mo".
It depends on your needs. Klaviyo is better for advanced e-commerce marketers, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.4 and 4.1 respectively.
Klaviyo starts at $20/mo while Mailchimp starts at $13/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
Join our weekly ToolSwitcher digest for free alternatives, cost-cutting playbooks, and curated tool deals.
Free forever. Unsubscribe anytime. No spam.