Mailchimp vs Brevo (Sendinblue)
A detailed comparison of Mailchimp and Brevo (Sendinblue) to help you choose the right tool for your needs.
Brevo (Sendinblue)
All-in-one marketing platform for email, SMS, and chat.
💰 Pricing Comparison
| Plan | Mailchimp | Brevo (Sendinblue) |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ 300 emails/day |
| Lowest Paid | $13/mo | $25/mo |
| Enterprise | $350/mo | Custom pricing |
⚡ Feature Comparison
| Feature | Mailchimp | Brevo (Sendinblue) |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | — |
| Templates | ✓ | — |
| Segmentation | ✓ | — |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Email marketing | — | ✓ |
| SMS marketing | — | ✓ |
| WhatsApp campaigns | — | ✓ |
| Chat | — | ✓ |
| CRM | — | ✓ |
| Facebook Ads | — | ✓ |
| Transactional email | — | ✓ |
| API | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.1 |
Pros & Cons
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
Brevo (Sendinblue)
Pros
- ✓ Multichannel marketing
- ✓ Pay by emails not contacts
- ✓ Good free tier
- ✓ Transactional email included
Cons
- ✗ Interface can be clunky
- ✗ Limited templates
- ✗ Basic landing pages
- ✗ Support can be slow
🏆 The Verdict
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose Brevo (Sendinblue) if: You need businesses wanting multichannel marketing on a budget. Brevo (Sendinblue) stands out with its multichannel marketing and pay by emails not contacts.
Best free option: Both Mailchimp and Brevo (Sendinblue) offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while Brevo (Sendinblue) offers "300 emails/day".
❓ Frequently Asked Questions
Is Mailchimp better than Brevo (Sendinblue)?
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while Brevo (Sendinblue) is better for businesses wanting multichannel marketing on a budget. Both are excellent tools rated 4.1 and 4.1 respectively.
Which is cheaper, Mailchimp or Brevo (Sendinblue)?
Mailchimp starts at $13/mo while Brevo (Sendinblue) starts at $25/mo. Both offer free tiers.
Can I switch from Mailchimp to Brevo (Sendinblue)?
Most tools offer import/export features to help you migrate. We recommend trying Brevo (Sendinblue)'s free tier before fully committing to a switch.
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