Mailchimp vs ConvertKit (Kit)
A detailed comparison of Mailchimp and ConvertKit (Kit) to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Mailchimp | ConvertKit (Kit) |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 10,000 subscribers |
| Lowest Paid | $13/mo | $25/mo |
| Enterprise | $350/mo | Custom pricing |
⚡ Feature Comparison
| Feature | Mailchimp | ConvertKit (Kit) |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | — |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | — |
| Templates | ✓ | — |
| Segmentation | ✓ | — |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Visual automations | — | ✓ |
| Forms | — | ✓ |
| Tagging system | — | ✓ |
| Sequences | — | ✓ |
| Broadcasts | — | ✓ |
| Commerce | — | ✓ |
| Creator Network | — | ✓ |
| Subscriber scoring | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Pros & Cons
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
ConvertKit (Kit)
Pros
- ✓ Built for creators
- ✓ Generous free tier
- ✓ Great automations
- ✓ Creator Network
Cons
- ✗ Limited design options
- ✗ Basic analytics
- ✗ No A/B testing on free
- ✗ Higher pricing at scale
🏆 The Verdict
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose ConvertKit (Kit) if: You need content creators and newsletter writers. ConvertKit (Kit) stands out with its built for creators and generous free tier.
Best free option: Both Mailchimp and ConvertKit (Kit) offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while ConvertKit (Kit) offers "Up to 10,000 subscribers".
❓ Frequently Asked Questions
Is Mailchimp better than ConvertKit (Kit)?
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while ConvertKit (Kit) is better for content creators and newsletter writers. Both are excellent tools rated 4.1 and 4.4 respectively.
Which is cheaper, Mailchimp or ConvertKit (Kit)?
Mailchimp starts at $13/mo while ConvertKit (Kit) starts at $25/mo. Both offer free tiers.
Can I switch from Mailchimp to ConvertKit (Kit)?
Most tools offer import/export features to help you migrate. We recommend trying ConvertKit (Kit)'s free tier before fully committing to a switch.
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