Mailchimp vs EmailOctopus
A detailed comparison of Mailchimp and EmailOctopus to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Mailchimp | EmailOctopus |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 2,500 subscribers |
| Lowest Paid | $13/mo | $8/mo |
| Enterprise | $350/mo | Custom pricing |
⚡ Feature Comparison
| Feature | Mailchimp | EmailOctopus |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | ✓ |
| Templates | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Forms | — | ✓ |
| API | — | ✓ |
| Integrations | — | ✓ |
| Import tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.2 |
Pros & Cons
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
EmailOctopus
Pros
- ✓ Very affordable
- ✓ Good free tier
- ✓ Simple interface
- ✓ Great deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Fewer integrations
- ✗ Limited reporting
🏆 The Verdict
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose EmailOctopus if: You need budget-conscious businesses. EmailOctopus stands out with its very affordable and good free tier.
Best free option: Both Mailchimp and EmailOctopus offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while EmailOctopus offers "Up to 2,500 subscribers".
❓ Frequently Asked Questions
Is Mailchimp better than EmailOctopus?
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while EmailOctopus is better for budget-conscious businesses. Both are excellent tools rated 4.1 and 4.2 respectively.
Which is cheaper, Mailchimp or EmailOctopus?
Mailchimp starts at $13/mo while EmailOctopus starts at $8/mo. Both offer free tiers.
Can I switch from Mailchimp to EmailOctopus?
Most tools offer import/export features to help you migrate. We recommend trying EmailOctopus's free tier before fully committing to a switch.
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