A detailed comparison of Mailchimp and EmailOctopus to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
Simple, affordable email marketing for growing businesses.
| Plan | Mailchimp | EmailOctopus |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 2,500 subscribers |
| Lowest Paid | $13/mo | $8/mo |
| Enterprise | $350/mo | Custom pricing |
| Feature | Mailchimp | EmailOctopus |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | ✓ |
| Templates | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Forms | — | ✓ |
| API | — | ✓ |
| Integrations | — | ✓ |
| Import tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.2 |
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose EmailOctopus if: You need budget-conscious businesses. EmailOctopus stands out with its very affordable and good free tier.
Best free option: Both Mailchimp and EmailOctopus offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while EmailOctopus offers "Up to 2,500 subscribers".
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while EmailOctopus is better for budget-conscious businesses. Both are excellent tools rated 4.1 and 4.2 respectively.
Mailchimp starts at $13/mo while EmailOctopus starts at $8/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying EmailOctopus's free tier before fully committing to a switch.
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