A detailed comparison of MailerLite and Buttondown to help you choose the right tool for your needs.
Email marketing tool with a generous free plan and simple interface.
| Plan | MailerLite | Buttondown |
|---|---|---|
| Free Tier | ✓ Up to 1,000 subscribers | ✓ Up to 100 subscribers |
| Lowest Paid | $9/mo | $9/mo |
| Enterprise | $18/mo | Custom pricing |
| Feature | MailerLite | Buttondown |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | — |
| Website builder | ✓ | — |
| Pop-ups | ✓ | — |
| Surveys | ✓ | — |
| A/B testing | ✓ | — |
| Segmentation | ✓ | — |
| Analytics | ✓ | ✓ |
| E-commerce integrations | ✓ | — |
| Markdown support | — | ✓ |
| API | — | ✓ |
| Custom CSS | — | ✓ |
| Paid newsletters | — | ✓ |
| RSS to email | — | ✓ |
| Webhooks | — | ✓ |
| Custom domains | — | ✓ |
| Subscriber management | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.3 |
Choose MailerLite if: You need small businesses wanting affordable email marketing. MailerLite excels with its great free plan and simple interface.
Choose Buttondown if: You need technical writers and developers. Buttondown stands out with its simple and clean and markdown support.
Best free option: Both MailerLite and Buttondown offer free tiers. MailerLite offers "Up to 1,000 subscribers" while Buttondown offers "Up to 100 subscribers".
It depends on your needs. MailerLite is better for small businesses wanting affordable email marketing, while Buttondown is better for technical writers and developers. Both are excellent tools rated 4.4 and 4.3 respectively.
MailerLite starts at $9/mo while Buttondown starts at $9/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Buttondown's free tier before fully committing to a switch.
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