Brevo Premium vs Mailchimp
A detailed comparison of Brevo Premium and Mailchimp to help you choose the right tool for your needs.
Brevo Premium
Advanced Brevo plans with automation and premium features.
💰 Pricing Comparison
| Plan | Brevo Premium | Mailchimp |
|---|---|---|
| Free Tier | ✗ No | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $65/mo | $13/mo |
| Enterprise | Custom pricing | $350/mo |
⚡ Feature Comparison
| Feature | Brevo Premium | Mailchimp |
|---|---|---|
| Advanced automation | ✓ | — |
| A/B testing | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Facebook ads | ✓ | — |
| Retargeting ads | ✓ | — |
| Advanced statistics | ✓ | — |
| Priority support | ✓ | — |
| Custom DKIM | ✓ | — |
| Advanced segmentation | ✓ | — |
| Send time optimization | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Audience management | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Segmentation | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.2 | ⭐ 4.1 |
Pros & Cons
Brevo Premium
Pros
- ✓ Advanced automation
- ✓ Multi-channel marketing
- ✓ Good deliverability
- ✓ Affordable compared to competitors
Cons
- ✗ Complex pricing
- ✗ UI could be better
- ✗ Learning curve
- ✗ Some features require higher tiers
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
🏆 The Verdict
Choose Brevo Premium if: You need growing businesses needing advanced automation. Brevo Premium excels with its advanced automation and multi-channel marketing.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Mailchimp offers a free tier (500 contacts, 1,000 sends/mo).
❓ Frequently Asked Questions
Is Brevo Premium better than Mailchimp?
It depends on your needs. Brevo Premium is better for growing businesses needing advanced automation, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.2 and 4.1 respectively.
Which is cheaper, Brevo Premium or Mailchimp?
Brevo Premium starts at $65/mo while Mailchimp starts at $13/mo. Mailchimp also has a free tier.
Can I switch from Brevo Premium to Mailchimp?
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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