A detailed comparison of Sprout Social and Later to help you choose the right tool for your needs.
Premium social media management with CRM and listening
Visual-first social media scheduler built for Instagram, with a drag-and-drop content calendar.
| Plan | Sprout Social | Later |
|---|---|---|
| Free Tier | ✗ No | ✓ 5 posts/profile/mo |
| Lowest Paid | $249/mo | $25/mo |
| Enterprise | $499/mo | $80/mo |
| Feature | Sprout Social | Later |
|---|---|---|
| Smart Inbox | ✓ | — |
| Social CRM | ✓ | — |
| Listening | ✓ | — |
| Publishing | ✓ | — |
| Analytics | ✓ | ✓ |
| Employee Advocacy | ✓ | — |
| Visual content calendar | — | ✓ |
| Linkin.bio | — | ✓ |
| UGC collection | — | ✓ |
| Story scheduling | — | ✓ |
| Reels scheduling | — | ✓ |
| Best time to post | — | ✓ |
| Media library | — | ✓ |
| Hashtag suggestions | — | ✓ |
| Collaboration tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.3 |
Choose Sprout Social if: You need mid-market brands wanting premium social management with crm. Sprout Social excels with its best-in-class ui and excellent reporting.
Choose Later if: You need instagram-focused creators and visual brands. Later stands out with its best visual planning ui and great instagram features.
Best free option: Later offers a free tier (5 posts/profile/mo).
It depends on your needs. Sprout Social is better for mid-market brands wanting premium social management with crm, while Later is better for instagram-focused creators and visual brands. Both are excellent tools rated 4.4 and 4.3 respectively.
Sprout Social starts at $249/mo while Later starts at $25/mo. Later also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Later's free tier before fully committing to a switch.
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