4 Best Fathom Analytics Alternatives in 2025
Last updated: February 2026 • 14 min read
Fathom Analytics is a popular tool for privacy-focused businesses wanting simple analytics. With pricing starting at $14/mo, it can be expensive for many teams. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 4 best Fathom Analytics alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 4
- Free alternatives: 3 (Google Analytics, Umami, Matomo)
- Open-source options: Plausible Analytics, Umami, Matomo
- Best overall: Plausible Analytics
- Best free: Google Analytics
Why Look for Fathom Analytics Alternatives?
People commonly look for Fathom Analytics alternatives for several reasons:
- Cost: At $14/mo, Fathom Analytics isn't cheap, especially for small teams and startups.
- Feature gaps: No free plan and limited features are common complaints.
- Simplicity: Some users find Fathom Analytics overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Fathom Analytics | ✗ No | $14/mo | ⭐ 4.4 | No | Privacy-focused businesses wanting simple analytics |
| Plausible Analytics | ✗ No | $9/mo | ⭐ 4.5 | ✓ Yes | Privacy-conscious website owners |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
| Umami | ✓ Free (self-hosted) | $9/mo (cloud) | ⭐ 4.3 | ✓ Yes | Developers wanting self-hosted privacy analytics |
| Matomo | ✓ Free (self-hosted) | $23/mo (cloud) | ⭐ 4.1 | ✓ Yes | Organizations wanting full-featured self-hosted analytics |
Detailed Reviews of Each Alternative
Plausible Analytics
Simple, privacy-friendly Google Analytics alternative.
Plausible is a lightweight, privacy-friendly alternative to Google Analytics. It's fully GDPR compliant without cookies, making it possible to use without consent banners. The dashboard is simple and clean, showing key metrics without the complexity of GA4.
Pros
- ✓ Privacy-first
- ✓ No cookies needed
- ✓ Simple and clean
- ✓ GDPR compliant
Cons
- ✗ No free plan
- ✗ Limited advanced features
- ✗ No user-level data
- ✗ Fewer integrations
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Umami
Simple, fast, privacy-focused open-source analytics.
Umami is a simple, fast, privacy-focused alternative to Google Analytics. It's open source and can be self-hosted, providing website analytics without collecting personal data. Umami is designed to be lightweight and easy to understand.
Pros
- ✓ Open source
- ✓ Self-hosted
- ✓ Privacy-first
- ✓ Simple and clean
Cons
- ✗ Basic features
- ✗ Requires hosting
- ✗ Limited advanced analytics
- ✗ Small community
Matomo
Open-source web analytics platform with full data ownership.
Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive alternative to Google Analytics. It provides full data ownership, GDPR compliance, and can be self-hosted or used via cloud. Matomo offers features comparable to Google Analytics while keeping data under your control.
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 Our Recommendations
Best Overall Alternative:
Plausible Analytics — Privacy-conscious website owners
Best Free Alternative:
Google Analytics — Free with full features
Best Open-Source Alternative:
Plausible Analytics — Privacy-conscious website owners
❓ FAQ
What is the best free alternative to Fathom Analytics?
The best free alternative to Fathom Analytics is Google Analytics, which offers Free with full features.
Is there an open-source alternative to Fathom Analytics?
Yes! Plausible Analytics, Umami, Matomo are open-source alternatives to Fathom Analytics that you can self-host for free.
What is the cheapest alternative to Fathom Analytics?
The cheapest alternatives are the free options: Google Analytics, Umami, Matomo. For paid alternatives, prices start from as low as $9/mo.
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