2 Best FullStory Alternatives in 2025
Last updated: February 2026 • 7 min read
FullStory is a popular tool for enterprise businesses needing comprehensive user experience analytics. While it offers a free tier (1,000 sessions/month), its paid plans start at Custom pricing. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 2 best FullStory alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 2
- Free alternatives: 2 (Hotjar Business, Google Analytics)
- Best overall: Hotjar Business
- Best free: Hotjar Business
Why Look for FullStory Alternatives?
People commonly look for FullStory alternatives for several reasons:
- Cost: While FullStory has a free tier, its paid plans starting at Custom pricing can add up quickly for growing teams.
- Feature gaps: Expensive and complex setup are common complaints.
- Simplicity: Some users find FullStory overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| FullStory | ✓ 1,000 sessions/month | Custom pricing | ⭐ 4.4 | No | Enterprise businesses needing comprehensive user experience analytics |
| Hotjar Business | ✓ Basic plan available | $39/mo | ⭐ 4.3 | No | Businesses wanting detailed user behavior insights |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
Detailed Reviews of Each Alternative
Hotjar Business
Advanced Hotjar plans with heatmaps, recordings, and user insights.
Hotjar Business provides advanced user behavior analytics including heatmaps, session recordings, user feedback, and conversion funnels. The business plans offer unlimited insights, advanced filtering, and team collaboration features.
Pros
- ✓ Comprehensive user insights
- ✓ Easy to implement
- ✓ Visual data
- ✓ Good support
Cons
- ✗ Expensive at scale
- ✗ Can impact site performance
- ✗ GDPR compliance concerns
- ✗ Limited mobile insights
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
🏆 Our Recommendations
Best Overall Alternative:
Hotjar Business — Businesses wanting detailed user behavior insights
Best Free Alternative:
Hotjar Business — Basic plan available
❓ FAQ
What is the best free alternative to FullStory?
The best free alternative to FullStory is Hotjar Business, which offers Basic plan available.
Is there an open-source alternative to FullStory?
There are no widely-used open-source alternatives to FullStory at this time, but several affordable options exist.
What is the cheapest alternative to FullStory?
The cheapest alternatives are the free options: Hotjar Business, Google Analytics. For paid alternatives, prices start from as low as $39/mo.
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