4 Best Matomo Alternatives in 2025
Last updated: February 2026 • 14 min read
Matomo is a popular tool for organizations wanting full-featured self-hosted analytics. While it offers a free tier (Free (self-hosted)), its paid plans start at $23/mo (cloud). Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 4 best Matomo alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 4
- Free alternatives: 2 (Google Analytics, PostHog)
- Open-source options: Plausible Analytics, PostHog
- Best overall: Google Analytics
- Best free: Google Analytics
Why Look for Matomo Alternatives?
People commonly look for Matomo alternatives for several reasons:
- Cost: While Matomo has a free tier, its paid plans starting at $23/mo (cloud) can add up quickly for growing teams.
- Feature gaps: Complex to self-host and plugin costs are common complaints.
- Simplicity: Some users find Matomo overly complex for their needs and prefer simpler solutions.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Matomo | ✓ Free (self-hosted) | $23/mo (cloud) | ⭐ 4.1 | ✓ Yes | Organizations wanting full-featured self-hosted analytics |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
| Plausible Analytics | ✗ No | $9/mo | ⭐ 4.5 | ✓ Yes | Privacy-conscious website owners |
| Fathom Analytics | ✗ No | $14/mo | ⭐ 4.4 | No | Privacy-focused businesses wanting simple analytics |
| PostHog | ✓ 1M events/mo free | Pay as you go | ⭐ 4.4 | ✓ Yes | Product teams wanting open-source analytics |
Detailed Reviews of Each Alternative
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Plausible Analytics
Simple, privacy-friendly Google Analytics alternative.
Plausible is a lightweight, privacy-friendly alternative to Google Analytics. It's fully GDPR compliant without cookies, making it possible to use without consent banners. The dashboard is simple and clean, showing key metrics without the complexity of GA4.
Pros
- ✓ Privacy-first
- ✓ No cookies needed
- ✓ Simple and clean
- ✓ GDPR compliant
Cons
- ✗ No free plan
- ✗ Limited advanced features
- ✗ No user-level data
- ✗ Fewer integrations
Fathom Analytics
Simple, privacy-focused website analytics.
Fathom Analytics provides simple, useful website analytics while maintaining visitor privacy. It offers a single-page dashboard with essential metrics, GDPR compliance without cookies, and blazing-fast performance. Founded by indie developers, Fathom has built a loyal following.
Pros
- ✓ Privacy-focused
- ✓ Beautiful dashboard
- ✓ Fast
- ✓ Indie built
Cons
- ✗ No free plan
- ✗ Limited features
- ✗ More expensive
- ✗ No user-level data
PostHog
Open-source product analytics, feature flags, and session recording.
PostHog is an open-source product analytics platform that combines analytics, session recording, feature flags, A/B testing, and surveys in one tool. It can be self-hosted for complete data control and offers a generous free cloud tier. PostHog has quickly become popular among developer-focused companies.
Pros
- ✓ Open source
- ✓ All-in-one
- ✓ Generous free tier
- ✓ Self-hostable
Cons
- ✗ Complex setup
- ✗ Can be expensive at scale
- ✗ Learning curve
- ✗ Performance varies
🏆 Our Recommendations
Best Overall Alternative:
Google Analytics — Any website wanting comprehensive analytics
Best Free Alternative:
Google Analytics — Free with full features
Best Open-Source Alternative:
Plausible Analytics — Privacy-conscious website owners
❓ FAQ
What is the best free alternative to Matomo?
The best free alternative to Matomo is Google Analytics, which offers Free with full features.
Is there an open-source alternative to Matomo?
Yes! Plausible Analytics, PostHog are open-source alternatives to Matomo that you can self-host for free.
What is the cheapest alternative to Matomo?
The cheapest alternatives are the free options: Google Analytics, PostHog. For paid alternatives, prices start from as low as $9/mo.
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