4 Best Moz Pro Alternatives in 2025
Last updated: February 2026 • 14 min read
Moz Pro is a popular tool for seo learners and professionals who value community and education. While it offers a free tier (Moz Free (limited)), its paid plans start at $99/mo. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 4 best Moz Pro alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 4
- Free alternatives: 4 (Ahrefs, SEMrush, Mangools)
- Best overall: Ahrefs
- Best free: Ahrefs
Why Look for Moz Pro Alternatives?
People commonly look for Moz Pro alternatives for several reasons:
- Cost: While Moz Pro has a free tier, its paid plans starting at $99/mo can add up quickly for growing teams.
- Feature gaps: Smaller link database than Ahrefs and interface feels dated are common complaints.
- Simplicity: Some users find Moz Pro overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Moz Pro | ✓ Moz Free (limited) | $99/mo | ⭐ 4.2 | No | SEO learners and professionals who value community and education |
| Ahrefs | ✓ Webmaster Tools (limited) | $129/mo | ⭐ 4.7 | No | SEO professionals and agencies needing deep backlink and keyword data |
| SEMrush | ✓ 10 searches/day | $139.95/mo | ⭐ 4.6 | No | Marketing teams needing an all-in-one SEO and PPC platform |
| Mangools | ✓ 5 lookups/day | $49/mo | ⭐ 4.4 | No | Freelancers and small businesses wanting affordable SEO tools |
| SE Ranking | ✓ 14-day trial | $65/mo | ⭐ 4.3 | No | Agencies and businesses wanting premium SEO features at budget prices |
Detailed Reviews of Each Alternative
Ahrefs
All-in-one SEO toolset for keyword research, competitor analysis, backlink auditing, and rank tracking.
Ahrefs is one of the most comprehensive SEO platforms available, trusted by marketers at companies like Facebook, Adobe, and Netflix. Its massive web crawler indexes over 12 billion pages daily, giving it one of the largest backlink databases in the industry. Ahrefs excels at competitive analysis, letting you see exactly which keywords your competitors rank for and where their backlinks come from. The Content Explorer tool helps you find the most shared and linked-to content in any niche.
Pros
- ✓ Largest backlink database
- ✓ Excellent keyword data
- ✓ Intuitive interface
- ✓ Powerful content research
Cons
- ✗ Expensive entry price
- ✗ No free trial (paid audit only)
- ✗ Credit-based system on lower plans
- ✗ Steep learning curve for beginners
SEMrush
Digital marketing suite combining SEO, PPC, content marketing, and competitive research in one platform.
SEMrush is an all-in-one digital marketing toolkit used by over 10 million marketers worldwide. Beyond core SEO features, it includes PPC research, social media management, content marketing tools, and local SEO features. Its keyword database covers over 25 billion keywords across 130 countries. SEMrush is particularly strong in competitive intelligence, letting you reverse-engineer any competitor's entire digital strategy.
Pros
- ✓ Most complete marketing toolkit
- ✓ Excellent PPC data
- ✓ Great reporting
- ✓ Generous free tier
Cons
- ✗ Expensive for solopreneurs
- ✗ Can feel overwhelming
- ✗ Some data less accurate than Ahrefs
- ✗ Add-ons increase cost
Mangools
Affordable SEO toolset with beautiful UI, offering keyword research, SERP analysis, rank tracking, and backlink checking.
Mangools offers five SEO tools in one affordable package: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlinks, and SiteProfiler for site metrics. It's known for having the most beginner-friendly interface in the SEO tool market while still providing professional-grade data. Perfect for freelancers and small businesses who find Ahrefs/SEMrush overkill.
Pros
- ✓ Most affordable full SEO suite
- ✓ Beautiful, intuitive UI
- ✓ Great keyword difficulty metric
- ✓ Beginner-friendly
Cons
- ✗ Smaller database than Ahrefs/SEMrush
- ✗ Limited site audit features
- ✗ Fewer advanced features
- ✗ Daily search limits on all plans
SE Ranking
Budget-friendly all-in-one SEO platform with accurate rank tracking, site audits, and competitor research.
SE Ranking offers enterprise-grade SEO features at a fraction of the price of major competitors. It's particularly known for its accurate daily rank tracking, comprehensive site audits, and white-label reporting. The platform covers keyword research, backlink monitoring, competitor analysis, and even includes a social media management module. Popular with agencies for its client management and branded reporting features.
Pros
- ✓ Excellent value for money
- ✓ Accurate rank tracking
- ✓ Great white-label options
- ✓ All-in-one platform
Cons
- ✗ Less brand recognition
- ✗ Smaller keyword database
- ✗ UI less polished than competitors
- ✗ Limited free tier
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to Moz Pro?
The best free alternative to Moz Pro is Ahrefs, which offers Webmaster Tools (limited).
Is there an open-source alternative to Moz Pro?
There are no widely-used open-source alternatives to Moz Pro at this time, but several affordable options exist.
What is the cheapest alternative to Moz Pro?
The cheapest alternatives are the free options: Ahrefs, SEMrush, Mangools. For paid alternatives, prices start from as low as $49/mo.
💰 Stop Overpaying for SaaS
Join smart professionals who receive our weekly roundup of the best SaaS deals, free alternatives, and money-saving tips.
Free forever. Unsubscribe anytime. No spam.