6 Best Pipedrive Alternatives in 2025
Last updated: February 2026 • 20 min read
Pipedrive is a popular tool for sales-focused smbs. With pricing starting at $14/user/mo, it can be expensive for many teams. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 6 best Pipedrive alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 6
- Free alternatives: 4 (HubSpot CRM, Zoho CRM, Freshsales)
- Best overall: HubSpot CRM
- Best free: HubSpot CRM
Why Look for Pipedrive Alternatives?
People commonly look for Pipedrive alternatives for several reasons:
- Cost: At $14/user/mo, Pipedrive isn't cheap, especially for small teams and startups.
- Feature gaps: Limited free plan and basic reporting are common complaints.
- Simplicity: Some users find Pipedrive overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Pipedrive | ✗ No | $14/user/mo | ⭐ 4.3 | No | Sales-focused SMBs |
| HubSpot CRM | ✓ Free CRM with unlimited users | $20/mo (Starter) | ⭐ 4.4 | No | Growing businesses wanting free CRM with marketing tools |
| Salesforce | ✗ No | $25/user/mo | ⭐ 4.2 | No | Large enterprises with complex sales processes |
| Zoho CRM | ✓ Up to 3 users | $14/user/mo | ⭐ 4.1 | No | SMBs wanting value-for-money CRM |
| Freshsales | ✓ Free plan available | $9/user/mo | ⭐ 4.2 | No | Teams wanting built-in communication in their CRM |
| Close | ✗ No | $29/user/mo | ⭐ 4.3 | No | Inside sales teams |
| Folk | ✓ Up to 200 contacts | $20/user/mo | ⭐ 4.2 | No | Relationship-focused teams and small businesses |
Detailed Reviews of Each Alternative
HubSpot CRM
Free CRM platform with marketing, sales, and service hubs.
HubSpot CRM is a free, powerful CRM platform that forms the foundation of HubSpot's suite of business tools. It offers contact management, deal tracking, email tracking, and basic reporting at no cost. The paid Marketing, Sales, and Service Hubs add advanced features for growing businesses.
Pros
- ✓ Generous free tier
- ✓ All-in-one platform
- ✓ Easy to use
- ✓ Great marketing tools
Cons
- ✗ Expensive at scale
- ✗ Limited free reporting
- ✗ Contacts can get pricey
- ✗ Complex pricing
Salesforce
The world's leading CRM platform for sales, service, and marketing.
Salesforce is the world's #1 CRM platform, trusted by over 150,000 companies worldwide. It offers comprehensive solutions for sales, customer service, marketing automation, analytics, and application development. While incredibly powerful, Salesforce is known for its complexity and high cost, making it a prime target for businesses seeking alternatives.
Pros
- ✓ Most powerful CRM
- ✓ Extensive ecosystem
- ✓ Highly customizable
- ✓ Market leader
Cons
- ✗ Very expensive
- ✗ Complex setup
- ✗ Steep learning curve
- ✗ Requires admin expertise
Zoho CRM
Comprehensive CRM platform part of the Zoho ecosystem.
Zoho CRM is a feature-rich customer relationship management platform that's part of the larger Zoho ecosystem of 50+ business apps. It offers excellent value for money with features like AI-powered sales assistant, multichannel communication, and advanced analytics at competitive prices.
Pros
- ✓ Great value
- ✓ Zoho ecosystem
- ✓ AI features included
- ✓ Good customization
Cons
- ✗ Interface can be clunky
- ✗ Steep learning curve
- ✗ Support can be slow
- ✗ Complex setup
Freshsales
AI-powered CRM by Freshworks for high-velocity sales teams.
Freshsales (by Freshworks) is a modern CRM that uses AI to help sales teams close deals faster. It features built-in phone, email, and chat capabilities, along with AI-powered lead scoring and deal insights. Part of the Freshworks ecosystem, it integrates well with other Freshworks products.
Pros
- ✓ Built-in communication tools
- ✓ AI features
- ✓ Good free tier
- ✓ Affordable
Cons
- ✗ Limited integrations
- ✗ Less customizable
- ✗ Reporting limitations
- ✗ Smaller ecosystem
Close
CRM built for inside sales teams with built-in calling and email.
Close is a CRM specifically designed for inside sales teams. It stands out with its built-in calling, SMS, and email functionality, eliminating the need for separate communication tools. Close focuses on helping salespeople close deals faster with power dialer, email sequences, and pipeline management.
Pros
- ✓ Built-in phone and email
- ✓ Great for inside sales
- ✓ Fast and efficient
- ✓ Good API
Cons
- ✗ No free plan
- ✗ Expensive
- ✗ Limited marketing features
- ✗ Less known
Folk
Modern CRM designed for relationship-driven businesses.
Folk is a lightweight, modern CRM that focuses on relationship management rather than heavy sales processes. With a clean interface inspired by tools like Notion, Folk makes it easy to manage contacts, track interactions, and collaborate with your team on deals and relationships.
Pros
- ✓ Beautiful design
- ✓ Easy to use
- ✓ Modern interface
- ✓ Good for light CRM
Cons
- ✗ Limited features
- ✗ Small contact limit on free
- ✗ New product
- ✗ Limited reporting
🏆 Our Recommendations
Best Overall Alternative:
HubSpot CRM — Growing businesses wanting free CRM with marketing tools
Best Free Alternative:
HubSpot CRM — Free CRM with unlimited users
❓ FAQ
What is the best free alternative to Pipedrive?
The best free alternative to Pipedrive is HubSpot CRM, which offers Free CRM with unlimited users.
Is there an open-source alternative to Pipedrive?
There are no widely-used open-source alternatives to Pipedrive at this time, but several affordable options exist.
What is the cheapest alternative to Pipedrive?
The cheapest alternatives are the free options: HubSpot CRM, Zoho CRM, Freshsales. For paid alternatives, prices start from as low as $9/mo.
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