ActiveCampaign vs Mailchimp
A detailed comparison of ActiveCampaign and Mailchimp to help you choose the right tool for your needs.
ActiveCampaign
Marketing automation platform with CRM and email marketing.
💰 Pricing Comparison
| Plan | ActiveCampaign | Mailchimp |
|---|---|---|
| Free Tier | ✗ No | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $29/mo | $13/mo |
| Enterprise | $149/mo | $350/mo |
⚡ Feature Comparison
| Feature | ActiveCampaign | Mailchimp |
|---|---|---|
| Email marketing | ✓ | — |
| Marketing automation | ✓ | — |
| CRM | ✓ | — |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | ✓ |
| Forms | ✓ | — |
| Segmentation | ✓ | ✓ |
| Reporting | ✓ | — |
| Integrations | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Audience management | — | ✓ |
| A/B testing | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.1 |
Pros & Cons
ActiveCampaign
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
🏆 The Verdict
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Mailchimp offers a free tier (500 contacts, 1,000 sends/mo).
❓ Frequently Asked Questions
Is ActiveCampaign better than Mailchimp?
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.3 and 4.1 respectively.
Which is cheaper, ActiveCampaign or Mailchimp?
ActiveCampaign starts at $29/mo while Mailchimp starts at $13/mo. Mailchimp also has a free tier.
Can I switch from ActiveCampaign to Mailchimp?
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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