A detailed comparison of ActiveCampaign and MailerLite to help you choose the right tool for your needs.
Marketing automation platform with CRM and email marketing.
Email marketing tool with a generous free plan and simple interface.
| Plan | ActiveCampaign | MailerLite |
|---|---|---|
| Free Tier | ✗ No | ✓ Up to 1,000 subscribers |
| Lowest Paid | $29/mo | $9/mo |
| Enterprise | $149/mo | $18/mo |
| Feature | ActiveCampaign | MailerLite |
|---|---|---|
| Email marketing | ✓ | — |
| Marketing automation | ✓ | — |
| CRM | ✓ | — |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | ✓ |
| Forms | ✓ | — |
| Segmentation | ✓ | ✓ |
| Reporting | ✓ | — |
| Integrations | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Website builder | — | ✓ |
| Pop-ups | — | ✓ |
| Surveys | — | ✓ |
| A/B testing | — | ✓ |
| Analytics | — | ✓ |
| E-commerce integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose MailerLite if: You need small businesses wanting affordable email marketing. MailerLite stands out with its great free plan and simple interface.
Best free option: MailerLite offers a free tier (Up to 1,000 subscribers).
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while MailerLite is better for small businesses wanting affordable email marketing. Both are excellent tools rated 4.3 and 4.4 respectively.
ActiveCampaign starts at $29/mo while MailerLite starts at $9/mo. MailerLite also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying MailerLite's free tier before fully committing to a switch.
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