ActiveCampaign vs MailerLite
A detailed comparison of ActiveCampaign and MailerLite to help you choose the right tool for your needs.
ActiveCampaign
Marketing automation platform with CRM and email marketing.
MailerLite
Email marketing tool with a generous free plan and simple interface.
💰 Pricing Comparison
| Plan | ActiveCampaign | MailerLite |
|---|---|---|
| Free Tier | ✗ No | ✓ Up to 1,000 subscribers |
| Lowest Paid | $29/mo | $9/mo |
| Enterprise | $149/mo | $18/mo |
⚡ Feature Comparison
| Feature | ActiveCampaign | MailerLite |
|---|---|---|
| Email marketing | ✓ | — |
| Marketing automation | ✓ | — |
| CRM | ✓ | — |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | ✓ |
| Forms | ✓ | — |
| Segmentation | ✓ | ✓ |
| Reporting | ✓ | — |
| Integrations | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Website builder | — | ✓ |
| Pop-ups | — | ✓ |
| Surveys | — | ✓ |
| A/B testing | — | ✓ |
| Analytics | — | ✓ |
| E-commerce integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Pros & Cons
ActiveCampaign
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
MailerLite
Pros
- ✓ Great free plan
- ✓ Simple interface
- ✓ Affordable pricing
- ✓ Good deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Approval process for new accounts
- ✗ Limited integrations
🏆 The Verdict
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose MailerLite if: You need small businesses wanting affordable email marketing. MailerLite stands out with its great free plan and simple interface.
Best free option: MailerLite offers a free tier (Up to 1,000 subscribers).
❓ Frequently Asked Questions
Is ActiveCampaign better than MailerLite?
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while MailerLite is better for small businesses wanting affordable email marketing. Both are excellent tools rated 4.3 and 4.4 respectively.
Which is cheaper, ActiveCampaign or MailerLite?
ActiveCampaign starts at $29/mo while MailerLite starts at $9/mo. MailerLite also has a free tier.
Can I switch from ActiveCampaign to MailerLite?
Most tools offer import/export features to help you migrate. We recommend trying MailerLite's free tier before fully committing to a switch.
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