A detailed comparison of Ahrefs and Moz Pro to help you choose the right tool for your needs.
All-in-one SEO toolset for keyword research, competitor analysis, backlink auditing, and rank tracking.
Veteran SEO platform known for Domain Authority metric, offering keyword research, site audits, and link analysis.
| Plan | Ahrefs | Moz Pro |
|---|---|---|
| Free Tier | ✓ Webmaster Tools (limited) | ✓ Moz Free (limited) |
| Lowest Paid | $129/mo | $99/mo |
| Enterprise | $1,199/mo | $599/mo |
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Site Explorer | ✓ | — |
| Keywords Explorer | ✓ | — |
| Site Audit | ✓ | — |
| Rank Tracker | ✓ | — |
| Content Explorer | ✓ | — |
| Backlink analysis | ✓ | — |
| Competitor analysis | ✓ | — |
| SERP history | ✓ | — |
| Batch analysis | ✓ | — |
| API access | ✓ | — |
| Keyword Explorer | — | ✓ |
| Rank tracking | — | ✓ |
| Site crawl | — | ✓ |
| On-page grader | — | ✓ |
| Link Explorer | — | ✓ |
| Domain Authority | — | ✓ |
| Custom reports | — | ✓ |
| SERP analysis | — | ✓ |
| Page optimization | — | ✓ |
| MozBar Chrome extension | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.7 | ⭐ 4.2 |
Choose Ahrefs if: You need seo professionals and agencies needing deep backlink and keyword data. Ahrefs excels with its largest backlink database and excellent keyword data.
Choose Moz Pro if: You need seo learners and professionals who value community and education. Moz Pro stands out with its industry-standard da metric and excellent educational resources.
Best free option: Both Ahrefs and Moz Pro offer free tiers. Ahrefs offers "Webmaster Tools (limited)" while Moz Pro offers "Moz Free (limited)".
It depends on your needs. Ahrefs is better for seo professionals and agencies needing deep backlink and keyword data, while Moz Pro is better for seo learners and professionals who value community and education. Both are excellent tools rated 4.7 and 4.2 respectively.
Ahrefs starts at $129/mo while Moz Pro starts at $99/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Moz Pro's free tier before fully committing to a switch.
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