A detailed comparison of Clay and Instantly.ai to help you choose the right tool for your needs.
AI-powered data enrichment and personalized outreach platform for go-to-market teams.
AI-powered cold email outreach platform for sales and lead generation.
| Plan | Clay | Instantly.ai |
|---|---|---|
| Free Tier | ✓ 100 credits/mo | ✗ No |
| Lowest Paid | $134/mo | $30/mo |
| Enterprise | Custom pricing | $77.6/mo |
| Feature | Clay | Instantly.ai |
|---|---|---|
| Data enrichment | ✓ | — |
| 75+ data sources | ✓ | — |
| AI messaging | ✓ | — |
| Waterfall enrichment | ✓ | — |
| CRM sync | ✓ | — |
| Custom formulas | ✓ | — |
| Email warmup | — | ✓ |
| AI personalization | — | ✓ |
| Unlimited accounts | — | ✓ |
| Lead database | — | ✓ |
| Campaign analytics | — | ✓ |
| A/B testing | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.2 |
Choose Clay if: You need enterprise sales teams doing data-driven outreach. Clay excels with its comprehensive data and ai personalization.
Choose Instantly.ai if: You need sales teams scaling cold email outreach. Instantly.ai stands out with its unlimited accounts and good deliverability.
Best free option: Clay offers a free tier (100 credits/mo).
It depends on your needs. Clay is better for enterprise sales teams doing data-driven outreach, while Instantly.ai is better for sales teams scaling cold email outreach. Both are excellent tools rated 4.3 and 4.2 respectively.
Clay starts at $134/mo while Instantly.ai starts at $30/mo. Clay also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Instantly.ai's trial before fully committing to a switch.
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