A detailed comparison of Clay and lemlist to help you choose the right tool for your needs.
AI-powered data enrichment and personalized outreach platform for go-to-market teams.
| Plan | Clay | lemlist |
|---|---|---|
| Free Tier | ✓ 100 credits/mo | ✗ No |
| Lowest Paid | $134/mo | $32/user/mo |
| Enterprise | Custom pricing | Custom |
| Feature | Clay | lemlist |
|---|---|---|
| Data enrichment | ✓ | — |
| 75+ data sources | ✓ | — |
| AI messaging | ✓ | — |
| Waterfall enrichment | ✓ | — |
| CRM sync | ✓ | — |
| Custom formulas | ✓ | — |
| Cold email sequences | — | ✓ |
| Custom images | — | ✓ |
| LinkedIn outreach | — | ✓ |
| Lead database | — | ✓ |
| Email warm-up | — | ✓ |
| A/B testing | — | ✓ |
| CRM integration | — | ✓ |
| Analytics | — | ✓ |
| Team management | — | ✓ |
| API | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.3 |
Choose Clay if: You need enterprise sales teams doing data-driven outreach. Clay excels with its comprehensive data and ai personalization.
Choose lemlist if: You need sales teams doing cold outreach who want personalized multi-channel sequences. lemlist stands out with its great personalization and multi-channel.
Best free option: Clay offers a free tier (100 credits/mo).
It depends on your needs. Clay is better for enterprise sales teams doing data-driven outreach, while lemlist is better for sales teams doing cold outreach who want personalized multi-channel sequences. Both are excellent tools rated 4.3 and 4.3 respectively.
Clay starts at $134/mo while lemlist starts at $32/user/mo. Clay also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying lemlist's trial before fully committing to a switch.
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