A detailed comparison of ConvertKit and Mailchimp to help you choose the right tool for your needs.
Email marketing platform built for creators, bloggers, and online educators.
All-in-one marketing platform for email campaigns and automation.
| Plan | ConvertKit | Mailchimp |
|---|---|---|
| Free Tier | ✓ 1,000 subscribers | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $25/mo | $13/mo |
| Enterprise | Custom | $350/mo |
| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Creator-focused | ✓ | — |
| Visual automations | ✓ | — |
| Landing pages | ✓ | ✓ |
| Digital product sales | ✓ | — |
| Tag-based segmentation | ✓ | — |
| Subscriber scoring | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Audience management | — | ✓ |
| A/B testing | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Segmentation | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.5 | ⭐ 4.1 |
Choose ConvertKit if: You need bloggers, youtubers, and online course creators wanting email marketing with built-in monetization. ConvertKit excels with its best for creators and simple and powerful.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Both ConvertKit and Mailchimp offer free tiers. ConvertKit offers "1,000 subscribers" while Mailchimp offers "500 contacts, 1,000 sends/mo".
It depends on your needs. ConvertKit is better for bloggers, youtubers, and online course creators wanting email marketing with built-in monetization, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.5 and 4.1 respectively.
ConvertKit starts at $25/mo while Mailchimp starts at $13/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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