A detailed comparison of ConvertKit and MailerLite to help you choose the right tool for your needs.
Email marketing platform built for creators, bloggers, and online educators.
Email marketing tool with a generous free plan and simple interface.
| Plan | ConvertKit | MailerLite |
|---|---|---|
| Free Tier | ✓ 1,000 subscribers | ✓ Up to 1,000 subscribers |
| Lowest Paid | $25/mo | $9/mo |
| Enterprise | Custom | $18/mo |
| Feature | ConvertKit | MailerLite |
|---|---|---|
| Creator-focused | ✓ | — |
| Visual automations | ✓ | — |
| Landing pages | ✓ | ✓ |
| Digital product sales | ✓ | — |
| Tag-based segmentation | ✓ | — |
| Subscriber scoring | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Website builder | — | ✓ |
| Pop-ups | — | ✓ |
| Surveys | — | ✓ |
| A/B testing | — | ✓ |
| Segmentation | — | ✓ |
| Analytics | — | ✓ |
| E-commerce integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.5 | ⭐ 4.4 |
Choose ConvertKit if: You need bloggers, youtubers, and online course creators wanting email marketing with built-in monetization. ConvertKit excels with its best for creators and simple and powerful.
Choose MailerLite if: You need small businesses wanting affordable email marketing. MailerLite stands out with its great free plan and simple interface.
Best free option: Both ConvertKit and MailerLite offer free tiers. ConvertKit offers "1,000 subscribers" while MailerLite offers "Up to 1,000 subscribers".
It depends on your needs. ConvertKit is better for bloggers, youtubers, and online course creators wanting email marketing with built-in monetization, while MailerLite is better for small businesses wanting affordable email marketing. Both are excellent tools rated 4.5 and 4.4 respectively.
ConvertKit starts at $25/mo while MailerLite starts at $9/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying MailerLite's free tier before fully committing to a switch.
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