A detailed comparison of Drip and Mailchimp to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
| Plan | Drip | Mailchimp |
|---|---|---|
| Free Tier | ✗ No | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $39/mo | $13/mo |
| Enterprise | Custom pricing | $350/mo |
| Feature | Drip | Mailchimp |
|---|---|---|
| E-commerce automation | ✓ | — |
| Segmentation | ✓ | ✓ |
| Visual workflow builder | ✓ | — |
| Shopify integration | ✓ | — |
| Revenue tracking | ✓ | — |
| Forms | ✓ | — |
| SMS | ✓ | — |
| Analytics | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Personalization | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Landing pages | — | ✓ |
| Audience management | — | ✓ |
| Templates | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.1 |
Choose Drip if: You need e-commerce businesses. Drip excels with its built for e-commerce and powerful automation.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Mailchimp offers a free tier (500 contacts, 1,000 sends/mo).
It depends on your needs. Drip is better for e-commerce businesses, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.1 and 4.1 respectively.
Drip starts at $39/mo while Mailchimp starts at $13/mo. Mailchimp also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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