A detailed comparison of Fathom Analytics and Google Analytics to help you choose the right tool for your needs.
Simple, privacy-focused website analytics
The most widely used web analytics platform.
| Plan | Fathom Analytics | Google Analytics |
|---|---|---|
| Free Tier | ✗ No | ✓ Free with full features |
| Lowest Paid | $14/mo | Free |
| Enterprise | Custom | Analytics 360 (custom pricing) |
| Feature | Fathom Analytics | Google Analytics |
|---|---|---|
| Privacy-first | ✓ | — |
| Cookie-free | ✓ | — |
| Real-time data | ✓ | ✓ |
| Custom events | ✓ | — |
| Goal tracking | ✓ | — |
| Email reports | ✓ | — |
| Uptime monitoring | ✓ | — |
| UTM tracking | ✓ | — |
| API | ✓ | — |
| EU isolation | ✓ | — |
| Traffic tracking | — | ✓ |
| User behavior | — | ✓ |
| Conversion tracking | — | ✓ |
| Custom reports | — | ✓ |
| Audience insights | — | ✓ |
| E-commerce tracking | — | ✓ |
| Event tracking | — | ✓ |
| Integration with Google Ads | — | ✓ |
| Machine learning insights | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.5 | ⭐ 4.2 |
Choose Fathom Analytics if: You need businesses wanting premium privacy-focused analytics without complexity. Fathom Analytics excels with its privacy compliant and beautiful ui.
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics stands out with its free and comprehensive.
Best free option: Google Analytics offers a free tier (Free with full features).
It depends on your needs. Fathom Analytics is better for businesses wanting premium privacy-focused analytics without complexity, while Google Analytics is better for any website wanting comprehensive analytics. Both are excellent tools rated 4.5 and 4.2 respectively.
Fathom Analytics starts at $14/mo while Google Analytics starts at Free. Google Analytics also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Google Analytics's free tier before fully committing to a switch.
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