A detailed comparison of GoHighLevel and ActiveCampaign to help you choose the right tool for your needs.
All-in-one marketing platform for agencies and small businesses.
Marketing automation platform with CRM and email marketing.
| Plan | GoHighLevel | ActiveCampaign |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $97/mo | $29/mo |
| Enterprise | $497/mo | $149/mo |
| Feature | GoHighLevel | ActiveCampaign |
|---|---|---|
| CRM | ✓ | ✓ |
| Email & SMS marketing | ✓ | — |
| Funnel builder | ✓ | — |
| Website builder | ✓ | — |
| Appointment booking | ✓ | — |
| Pipeline management | ✓ | — |
| Automation | ✓ | — |
| White label | ✓ | — |
| Membership sites | ✓ | — |
| Course creation | ✓ | — |
| Email marketing | — | ✓ |
| Marketing automation | — | ✓ |
| Sales automation | — | ✓ |
| Machine learning | — | ✓ |
| Landing pages | — | ✓ |
| Forms | — | ✓ |
| Segmentation | — | ✓ |
| Reporting | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.3 |
Choose GoHighLevel if: You need marketing agencies and advanced marketers. GoHighLevel excels with its all-in-one platform and white label option.
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign stands out with its powerful automations and built-in crm.
It depends on your needs. GoHighLevel is better for marketing agencies and advanced marketers, while ActiveCampaign is better for businesses needing advanced marketing automation. Both are excellent tools rated 4.3 and 4.3 respectively.
GoHighLevel starts at $97/mo while ActiveCampaign starts at $29/mo. Neither offers a free tier.
Most tools offer import/export features to help you migrate. We recommend trying ActiveCampaign's trial before fully committing to a switch.
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