Google Analytics vs Fathom Analytics
A detailed comparison of Google Analytics and Fathom Analytics to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Google Analytics | Fathom Analytics |
|---|---|---|
| Free Tier | ✓ Free with full features | ✗ No |
| Lowest Paid | Free | $14/mo |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
⚡ Feature Comparison
| Feature | Google Analytics | Fathom Analytics |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | — |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | ✓ |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Privacy-first | — | ✓ |
| No cookies | — | ✓ |
| Simple dashboard | — | ✓ |
| UTM tracking | — | ✓ |
| Email reports | — | ✓ |
| API | — | ✓ |
| Uptime monitoring | — | ✓ |
| Custom domains | — | ✓ |
| EU data isolation | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.2 | ⭐ 4.4 |
Pros & Cons
Google Analytics
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Fathom Analytics
Pros
- ✓ Privacy-focused
- ✓ Beautiful dashboard
- ✓ Fast
- ✓ Indie built
Cons
- ✗ No free plan
- ✗ Limited features
- ✗ More expensive
- ✗ No user-level data
🏆 The Verdict
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose Fathom Analytics if: You need privacy-focused businesses wanting simple analytics. Fathom Analytics stands out with its privacy-focused and beautiful dashboard.
Best free option: Google Analytics offers a free tier (Free with full features).
❓ Frequently Asked Questions
Is Google Analytics better than Fathom Analytics?
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while Fathom Analytics is better for privacy-focused businesses wanting simple analytics. Both are excellent tools rated 4.2 and 4.4 respectively.
Which is cheaper, Google Analytics or Fathom Analytics?
Google Analytics starts at Free while Fathom Analytics starts at $14/mo. Google Analytics also has a free tier.
Can I switch from Google Analytics to Fathom Analytics?
Most tools offer import/export features to help you migrate. We recommend trying Fathom Analytics's trial before fully committing to a switch.
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