A detailed comparison of Google Analytics and Fathom Analytics to help you choose the right tool for your needs.
The most widely used web analytics platform.
Simple, privacy-focused website analytics.
| Plan | Google Analytics | Fathom Analytics |
|---|---|---|
| Free Tier | ✓ Free with full features | ✗ No |
| Lowest Paid | Free | $14/mo |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
| Feature | Google Analytics | Fathom Analytics |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | — |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | ✓ |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Privacy-first | — | ✓ |
| No cookies | — | ✓ |
| Simple dashboard | — | ✓ |
| UTM tracking | — | ✓ |
| Email reports | — | ✓ |
| API | — | ✓ |
| Uptime monitoring | — | ✓ |
| Custom domains | — | ✓ |
| EU data isolation | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.2 | ⭐ 4.4 |
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose Fathom Analytics if: You need privacy-focused businesses wanting simple analytics. Fathom Analytics stands out with its privacy-focused and beautiful dashboard.
Best free option: Google Analytics offers a free tier (Free with full features).
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while Fathom Analytics is better for privacy-focused businesses wanting simple analytics. Both are excellent tools rated 4.2 and 4.4 respectively.
Google Analytics starts at Free while Fathom Analytics starts at $14/mo. Google Analytics also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Fathom Analytics's trial before fully committing to a switch.
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