A detailed comparison of Google Analytics and Plausible Analytics to help you choose the right tool for your needs.
The most widely used web analytics platform.
Simple, privacy-friendly Google Analytics alternative.
| Plan | Google Analytics | Plausible Analytics |
|---|---|---|
| Free Tier | ✓ Free with full features | ✗ No |
| Lowest Paid | Free | $9/mo |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
| Feature | Google Analytics | Plausible Analytics |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | — |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | — |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Privacy-friendly | — | ✓ |
| No cookies | — | ✓ |
| Simple dashboard | — | ✓ |
| Goals & conversions | — | ✓ |
| UTM tracking | — | ✓ |
| Custom events | — | ✓ |
| API | — | ✓ |
| Self-hosting option | — | ✓ |
| Email reports | — | ✓ |
| Lightweight script | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.5 |
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose Plausible Analytics if: You need privacy-conscious website owners. Plausible Analytics stands out with its privacy-first and no cookies needed.
Best free option: Google Analytics offers a free tier (Free with full features).
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while Plausible Analytics is better for privacy-conscious website owners. Both are excellent tools rated 4.2 and 4.5 respectively.
Google Analytics starts at Free while Plausible Analytics starts at $9/mo. Google Analytics also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Plausible Analytics's trial before fully committing to a switch.
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