Google Analytics vs Plausible Analytics
A detailed comparison of Google Analytics and Plausible Analytics to help you choose the right tool for your needs.
Plausible Analytics
Simple, privacy-friendly Google Analytics alternative.
💰 Pricing Comparison
| Plan | Google Analytics | Plausible Analytics |
|---|---|---|
| Free Tier | ✓ Free with full features | ✗ No |
| Lowest Paid | Free | $9/mo |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
⚡ Feature Comparison
| Feature | Google Analytics | Plausible Analytics |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | — |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | — |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Privacy-friendly | — | ✓ |
| No cookies | — | ✓ |
| Simple dashboard | — | ✓ |
| Goals & conversions | — | ✓ |
| UTM tracking | — | ✓ |
| Custom events | — | ✓ |
| API | — | ✓ |
| Self-hosting option | — | ✓ |
| Email reports | — | ✓ |
| Lightweight script | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.5 |
Pros & Cons
Google Analytics
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Plausible Analytics
Pros
- ✓ Privacy-first
- ✓ No cookies needed
- ✓ Simple and clean
- ✓ GDPR compliant
Cons
- ✗ No free plan
- ✗ Limited advanced features
- ✗ No user-level data
- ✗ Fewer integrations
🏆 The Verdict
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose Plausible Analytics if: You need privacy-conscious website owners. Plausible Analytics stands out with its privacy-first and no cookies needed.
Best free option: Google Analytics offers a free tier (Free with full features).
❓ Frequently Asked Questions
Is Google Analytics better than Plausible Analytics?
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while Plausible Analytics is better for privacy-conscious website owners. Both are excellent tools rated 4.2 and 4.5 respectively.
Which is cheaper, Google Analytics or Plausible Analytics?
Google Analytics starts at Free while Plausible Analytics starts at $9/mo. Google Analytics also has a free tier.
Can I switch from Google Analytics to Plausible Analytics?
Most tools offer import/export features to help you migrate. We recommend trying Plausible Analytics's trial before fully committing to a switch.
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