A detailed comparison of Google Analytics and PostHog to help you choose the right tool for your needs.
The most widely used web analytics platform.
Open-source product analytics, feature flags, and session recording.
| Plan | Google Analytics | PostHog |
|---|---|---|
| Free Tier | ✓ Free with full features | ✓ 1M events/mo free |
| Lowest Paid | Free | Pay as you go |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
| Feature | Google Analytics | PostHog |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | — |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | — |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Product analytics | — | ✓ |
| Session recording | — | ✓ |
| Feature flags | — | ✓ |
| A/B testing | — | ✓ |
| Surveys | — | ✓ |
| Data warehouse | — | ✓ |
| SQL access | — | ✓ |
| Self-hosting | — | ✓ |
| API | — | ✓ |
| Plugins | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.4 |
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose PostHog if: You need product teams wanting open-source analytics. PostHog stands out with its open source and all-in-one.
Best free option: Both Google Analytics and PostHog offer free tiers. Google Analytics offers "Free with full features" while PostHog offers "1M events/mo free".
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while PostHog is better for product teams wanting open-source analytics. Both are excellent tools rated 4.2 and 4.4 respectively.
Google Analytics starts at Free while PostHog starts at Pay as you go. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying PostHog's free tier before fully committing to a switch.
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