Google Analytics vs PostHog
A detailed comparison of Google Analytics and PostHog to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Google Analytics | PostHog |
|---|---|---|
| Free Tier | ✓ Free with full features | ✓ 1M events/mo free |
| Lowest Paid | Free | Pay as you go |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
⚡ Feature Comparison
| Feature | Google Analytics | PostHog |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | — |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | — |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Product analytics | — | ✓ |
| Session recording | — | ✓ |
| Feature flags | — | ✓ |
| A/B testing | — | ✓ |
| Surveys | — | ✓ |
| Data warehouse | — | ✓ |
| SQL access | — | ✓ |
| Self-hosting | — | ✓ |
| API | — | ✓ |
| Plugins | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.4 |
Pros & Cons
Google Analytics
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
PostHog
Pros
- ✓ Open source
- ✓ All-in-one
- ✓ Generous free tier
- ✓ Self-hostable
Cons
- ✗ Complex setup
- ✗ Can be expensive at scale
- ✗ Learning curve
- ✗ Performance varies
🏆 The Verdict
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose PostHog if: You need product teams wanting open-source analytics. PostHog stands out with its open source and all-in-one.
Best free option: Both Google Analytics and PostHog offer free tiers. Google Analytics offers "Free with full features" while PostHog offers "1M events/mo free".
❓ Frequently Asked Questions
Is Google Analytics better than PostHog?
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while PostHog is better for product teams wanting open-source analytics. Both are excellent tools rated 4.2 and 4.4 respectively.
Which is cheaper, Google Analytics or PostHog?
Google Analytics starts at Free while PostHog starts at Pay as you go. Both offer free tiers.
Can I switch from Google Analytics to PostHog?
Most tools offer import/export features to help you migrate. We recommend trying PostHog's free tier before fully committing to a switch.
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