Google Analytics vs Umami
A detailed comparison of Google Analytics and Umami to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Google Analytics | Umami |
|---|---|---|
| Free Tier | ✓ Free with full features | ✓ Free (self-hosted) |
| Lowest Paid | Free | $9/mo (cloud) |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
⚡ Feature Comparison
| Feature | Google Analytics | Umami |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | ✓ |
| Custom reports | ✓ | — |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | — |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Privacy-focused | — | ✓ |
| No cookies | — | ✓ |
| Self-hosting | — | ✓ |
| Custom events | — | ✓ |
| Multiple sites | — | ✓ |
| API | — | ✓ |
| Teams | — | ✓ |
| Lightweight script | — | ✓ |
| Dashboard | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.3 |
Pros & Cons
Google Analytics
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Umami
Pros
- ✓ Open source
- ✓ Self-hosted
- ✓ Privacy-first
- ✓ Simple and clean
Cons
- ✗ Basic features
- ✗ Requires hosting
- ✗ Limited advanced analytics
- ✗ Small community
🏆 The Verdict
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose Umami if: You need developers wanting self-hosted privacy analytics. Umami stands out with its open source and self-hosted.
Best free option: Both Google Analytics and Umami offer free tiers. Google Analytics offers "Free with full features" while Umami offers "Free (self-hosted)".
❓ Frequently Asked Questions
Is Google Analytics better than Umami?
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while Umami is better for developers wanting self-hosted privacy analytics. Both are excellent tools rated 4.2 and 4.3 respectively.
Which is cheaper, Google Analytics or Umami?
Google Analytics starts at Free while Umami starts at $9/mo (cloud). Both offer free tiers.
Can I switch from Google Analytics to Umami?
Most tools offer import/export features to help you migrate. We recommend trying Umami's free tier before fully committing to a switch.
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