A detailed comparison of Hotjar and FullStory to help you choose the right tool for your needs.
Heatmaps, session recordings, and user feedback for website optimization.
Complete user experience analytics and session replay platform.
| Plan | Hotjar | FullStory |
|---|---|---|
| Free Tier | ✓ 35 sessions/day, basic heatmaps | ✓ 1,000 sessions/month |
| Lowest Paid | $39/mo | Custom pricing |
| Enterprise | Custom | Custom pricing |
| Feature | Hotjar | FullStory |
|---|---|---|
| Heatmaps | ✓ | ✓ |
| Session recordings | ✓ | — |
| Surveys | ✓ | — |
| Feedback widgets | ✓ | — |
| Funnels | ✓ | — |
| User interviews | ✓ | — |
| Session replay | — | ✓ |
| Conversion funnels | — | ✓ |
| Error analytics | — | ✓ |
| Performance monitoring | — | ✓ |
| Search and segmentation | — | ✓ |
| Mobile analytics | — | ✓ |
| Integrations | — | ✓ |
| Privacy controls | — | ✓ |
| API access | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.5 | ⭐ 4.4 |
Choose Hotjar if: You need marketers and ux designers wanting visual insights into user behavior to improve conversion rates. Hotjar excels with its easy to install and visual insights.
Choose FullStory if: You need enterprise businesses needing comprehensive user experience analytics. FullStory stands out with its comprehensive insights and pixel-perfect replay.
Best free option: Both Hotjar and FullStory offer free tiers. Hotjar offers "35 sessions/day, basic heatmaps" while FullStory offers "1,000 sessions/month".
It depends on your needs. Hotjar is better for marketers and ux designers wanting visual insights into user behavior to improve conversion rates, while FullStory is better for enterprise businesses needing comprehensive user experience analytics. Both are excellent tools rated 4.5 and 4.4 respectively.
Hotjar starts at $39/mo while FullStory starts at Custom pricing. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying FullStory's free tier before fully committing to a switch.
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