A detailed comparison of Hotjar and Microsoft Clarity to help you choose the right tool for your needs.
Heatmaps, session recordings, and user feedback for website optimization.
Free heatmaps and session recordings by Microsoft.
| Plan | Hotjar | Microsoft Clarity |
|---|---|---|
| Free Tier | ✓ 35 sessions/day, basic heatmaps | ✓ Completely free, unlimited traffic |
| Lowest Paid | $39/mo | Free |
| Enterprise | Custom | Free |
| Feature | Hotjar | Microsoft Clarity |
|---|---|---|
| Heatmaps | ✓ | — |
| Session recordings | ✓ | ✓ |
| Surveys | ✓ | — |
| Feedback widgets | ✓ | — |
| Funnels | ✓ | — |
| User interviews | ✓ | — |
| Free heatmaps | — | ✓ |
| AI insights | — | ✓ |
| Rage click detection | — | ✓ |
| GA integration | — | ✓ |
| No traffic limits | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.5 | ⭐ 4.4 |
Choose Hotjar if: You need marketers and ux designers wanting visual insights into user behavior to improve conversion rates. Hotjar excels with its easy to install and visual insights.
Choose Microsoft Clarity if: You need anyone wanting free, unlimited heatmaps and session recordings without hotjar's pricing. Microsoft Clarity stands out with its completely free and no traffic limits.
Best free option: Both Hotjar and Microsoft Clarity offer free tiers. Hotjar offers "35 sessions/day, basic heatmaps" while Microsoft Clarity offers "Completely free, unlimited traffic".
It depends on your needs. Hotjar is better for marketers and ux designers wanting visual insights into user behavior to improve conversion rates, while Microsoft Clarity is better for anyone wanting free, unlimited heatmaps and session recordings without hotjar's pricing. Both are excellent tools rated 4.5 and 4.4 respectively.
Hotjar starts at $39/mo while Microsoft Clarity starts at Free. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Microsoft Clarity's free tier before fully committing to a switch.
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