A detailed comparison of Hotjar Business and FullStory to help you choose the right tool for your needs.
Advanced Hotjar plans with heatmaps, recordings, and user insights.
Complete user experience analytics and session replay platform.
| Plan | Hotjar Business | FullStory |
|---|---|---|
| Free Tier | ✓ Basic plan available | ✓ 1,000 sessions/month |
| Lowest Paid | $39/mo | Custom pricing |
| Enterprise | $139/mo | Custom pricing |
| Feature | Hotjar Business | FullStory |
|---|---|---|
| Heatmaps | ✓ | ✓ |
| Session recordings | ✓ | — |
| Conversion funnels | ✓ | ✓ |
| Form analytics | ✓ | — |
| Feedback polls | ✓ | — |
| Surveys | ✓ | — |
| User recruitment | ✓ | — |
| Team features | ✓ | — |
| Integrations | ✓ | ✓ |
| Advanced filters | ✓ | — |
| Session replay | — | ✓ |
| Error analytics | — | ✓ |
| Performance monitoring | — | ✓ |
| Search and segmentation | — | ✓ |
| Mobile analytics | — | ✓ |
| Privacy controls | — | ✓ |
| API access | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Choose Hotjar Business if: You need businesses wanting detailed user behavior insights. Hotjar Business excels with its comprehensive user insights and easy to implement.
Choose FullStory if: You need enterprise businesses needing comprehensive user experience analytics. FullStory stands out with its comprehensive insights and pixel-perfect replay.
Best free option: Both Hotjar Business and FullStory offer free tiers. Hotjar Business offers "Basic plan available" while FullStory offers "1,000 sessions/month".
It depends on your needs. Hotjar Business is better for businesses wanting detailed user behavior insights, while FullStory is better for enterprise businesses needing comprehensive user experience analytics. Both are excellent tools rated 4.3 and 4.4 respectively.
Hotjar Business starts at $39/mo while FullStory starts at Custom pricing. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying FullStory's free tier before fully committing to a switch.
Join our weekly ToolSwitcher digest for free alternatives, cost-cutting playbooks, and curated tool deals.
Free forever. Unsubscribe anytime. No spam.