A detailed comparison of Mailchimp and ActiveCampaign to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
Marketing automation platform with CRM and email marketing.
| Plan | Mailchimp | ActiveCampaign |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✗ No |
| Lowest Paid | $13/mo | $29/mo |
| Enterprise | $350/mo | $149/mo |
| Feature | Mailchimp | ActiveCampaign |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | — |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | — |
| Templates | ✓ | — |
| Segmentation | ✓ | ✓ |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Email marketing | — | ✓ |
| Marketing automation | — | ✓ |
| CRM | — | ✓ |
| Sales automation | — | ✓ |
| Machine learning | — | ✓ |
| Forms | — | ✓ |
| Reporting | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.3 |
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign stands out with its powerful automations and built-in crm.
Best free option: Mailchimp offers a free tier (500 contacts, 1,000 sends/mo).
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while ActiveCampaign is better for businesses needing advanced marketing automation. Both are excellent tools rated 4.1 and 4.3 respectively.
Mailchimp starts at $13/mo while ActiveCampaign starts at $29/mo. Mailchimp also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying ActiveCampaign's trial before fully committing to a switch.
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