A detailed comparison of Mailchimp and Beehiiv to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
| Plan | Mailchimp | Beehiiv |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 2,500 subscribers |
| Lowest Paid | $13/mo | $39/mo |
| Enterprise | $350/mo | $99/mo |
| Feature | Mailchimp | Beehiiv |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | — |
| Landing pages | ✓ | — |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | ✓ |
| Templates | ✓ | — |
| Segmentation | ✓ | — |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Newsletter editor | — | ✓ |
| Referral program | — | ✓ |
| Monetization | — | ✓ |
| Recommendations | — | ✓ |
| Custom domains | — | ✓ |
| API | — | ✓ |
| Automations | — | ✓ |
| Website builder | — | ✓ |
| Ad network | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.5 |
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose Beehiiv if: You need newsletter creators focused on growth. Beehiiv stands out with its built for newsletters and growth tools included.
Best free option: Both Mailchimp and Beehiiv offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while Beehiiv offers "Up to 2,500 subscribers".
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while Beehiiv is better for newsletter creators focused on growth. Both are excellent tools rated 4.1 and 4.5 respectively.
Mailchimp starts at $13/mo while Beehiiv starts at $39/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Beehiiv's free tier before fully committing to a switch.
Join our weekly ToolSwitcher digest for free alternatives, cost-cutting playbooks, and curated tool deals.
Free forever. Unsubscribe anytime. No spam.