Mailchimp vs Beehiiv
A detailed comparison of Mailchimp and Beehiiv to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Mailchimp | Beehiiv |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 2,500 subscribers |
| Lowest Paid | $13/mo | $39/mo |
| Enterprise | $350/mo | $99/mo |
⚡ Feature Comparison
| Feature | Mailchimp | Beehiiv |
|---|---|---|
| Email campaigns | ✓ | — |
| Automation | ✓ | — |
| Landing pages | ✓ | — |
| Audience management | ✓ | — |
| A/B testing | ✓ | — |
| Analytics | ✓ | ✓ |
| Templates | ✓ | — |
| Segmentation | ✓ | — |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Newsletter editor | — | ✓ |
| Referral program | — | ✓ |
| Monetization | — | ✓ |
| Recommendations | — | ✓ |
| Custom domains | — | ✓ |
| API | — | ✓ |
| Automations | — | ✓ |
| Website builder | — | ✓ |
| Ad network | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.5 |
Pros & Cons
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
Beehiiv
Pros
- ✓ Built for newsletters
- ✓ Growth tools included
- ✓ Monetization options
- ✓ Modern interface
Cons
- ✗ Limited to newsletters
- ✗ Can get expensive
- ✗ Newer platform
- ✗ Limited automation
🏆 The Verdict
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose Beehiiv if: You need newsletter creators focused on growth. Beehiiv stands out with its built for newsletters and growth tools included.
Best free option: Both Mailchimp and Beehiiv offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while Beehiiv offers "Up to 2,500 subscribers".
❓ Frequently Asked Questions
Is Mailchimp better than Beehiiv?
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while Beehiiv is better for newsletter creators focused on growth. Both are excellent tools rated 4.1 and 4.5 respectively.
Which is cheaper, Mailchimp or Beehiiv?
Mailchimp starts at $13/mo while Beehiiv starts at $39/mo. Both offer free tiers.
Can I switch from Mailchimp to Beehiiv?
Most tools offer import/export features to help you migrate. We recommend trying Beehiiv's free tier before fully committing to a switch.
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