Omnisend vs Klaviyo
A detailed comparison of Omnisend and Klaviyo to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Omnisend | Klaviyo |
|---|---|---|
| Free Tier | ✓ 500 emails/mo, 60 SMS | ✓ 250 contacts, 500 emails |
| Lowest Paid | $16/mo | $20/mo |
| Enterprise | $59/mo | Custom pricing |
⚡ Feature Comparison
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Email marketing | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Push notifications | ✓ | — |
| Automation workflows | ✓ | — |
| Segmentation | ✓ | ✓ |
| Product recommendations | ✓ | — |
| Discount codes | ✓ | — |
| Pop-ups | ✓ | — |
| Landing pages | ✓ | — |
| Reports | ✓ | — |
| Customer data platform | — | ✓ |
| Predictive analytics | — | ✓ |
| A/B testing | — | ✓ |
| Flows | — | ✓ |
| Campaign performance | — | ✓ |
| Personalization | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Pros & Cons
Omnisend
Pros
- ✓ Built for e-commerce
- ✓ Omnichannel
- ✓ Good automation
- ✓ Free tier
Cons
- ✗ E-commerce focused only
- ✗ Limited outside retail
- ✗ Complex for beginners
- ✗ SMS costs extra
Klaviyo
Pros
- ✓ Powerful for e-commerce
- ✓ Advanced analytics
- ✓ Great segmentation
- ✓ ROI tracking
Cons
- ✗ Complex for beginners
- ✗ Expensive at scale
- ✗ E-commerce focused
- ✗ Steep learning curve
🏆 The Verdict
Choose Omnisend if: You need e-commerce businesses wanting omnichannel marketing. Omnisend excels with its built for e-commerce and omnichannel.
Choose Klaviyo if: You need advanced e-commerce marketers. Klaviyo stands out with its powerful for e-commerce and advanced analytics.
Best free option: Both Omnisend and Klaviyo offer free tiers. Omnisend offers "500 emails/mo, 60 SMS" while Klaviyo offers "250 contacts, 500 emails".
❓ Frequently Asked Questions
Is Omnisend better than Klaviyo?
It depends on your needs. Omnisend is better for e-commerce businesses wanting omnichannel marketing, while Klaviyo is better for advanced e-commerce marketers. Both are excellent tools rated 4.3 and 4.4 respectively.
Which is cheaper, Omnisend or Klaviyo?
Omnisend starts at $16/mo while Klaviyo starts at $20/mo. Both offer free tiers.
Can I switch from Omnisend to Klaviyo?
Most tools offer import/export features to help you migrate. We recommend trying Klaviyo's free tier before fully committing to a switch.
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