A detailed comparison of Omnisend and Mailchimp to help you choose the right tool for your needs.
All-in-one marketing platform for email campaigns and automation.
| Plan | Omnisend | Mailchimp |
|---|---|---|
| Free Tier | ✓ 500 emails/mo, 60 SMS | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $16/mo | $13/mo |
| Enterprise | $59/mo | $350/mo |
| Feature | Omnisend | Mailchimp |
|---|---|---|
| Email marketing | ✓ | — |
| SMS marketing | ✓ | — |
| Push notifications | ✓ | — |
| Automation workflows | ✓ | — |
| Segmentation | ✓ | ✓ |
| Product recommendations | ✓ | — |
| Discount codes | ✓ | — |
| Pop-ups | ✓ | — |
| Landing pages | ✓ | ✓ |
| Reports | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Audience management | — | ✓ |
| A/B testing | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.1 |
Choose Omnisend if: You need e-commerce businesses wanting omnichannel marketing. Omnisend excels with its built for e-commerce and omnichannel.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Both Omnisend and Mailchimp offer free tiers. Omnisend offers "500 emails/mo, 60 SMS" while Mailchimp offers "500 contacts, 1,000 sends/mo".
It depends on your needs. Omnisend is better for e-commerce businesses wanting omnichannel marketing, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.3 and 4.1 respectively.
Omnisend starts at $16/mo while Mailchimp starts at $13/mo. Both offer free tiers.
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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