Omnisend vs Mailchimp
A detailed comparison of Omnisend and Mailchimp to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Omnisend | Mailchimp |
|---|---|---|
| Free Tier | ✓ 500 emails/mo, 60 SMS | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $16/mo | $13/mo |
| Enterprise | $59/mo | $350/mo |
⚡ Feature Comparison
| Feature | Omnisend | Mailchimp |
|---|---|---|
| Email marketing | ✓ | — |
| SMS marketing | ✓ | — |
| Push notifications | ✓ | — |
| Automation workflows | ✓ | — |
| Segmentation | ✓ | ✓ |
| Product recommendations | ✓ | — |
| Discount codes | ✓ | — |
| Pop-ups | ✓ | — |
| Landing pages | ✓ | ✓ |
| Reports | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Audience management | — | ✓ |
| A/B testing | — | ✓ |
| Analytics | — | ✓ |
| Templates | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.1 |
Pros & Cons
Omnisend
Pros
- ✓ Built for e-commerce
- ✓ Omnichannel
- ✓ Good automation
- ✓ Free tier
Cons
- ✗ E-commerce focused only
- ✗ Limited outside retail
- ✗ Complex for beginners
- ✗ SMS costs extra
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
🏆 The Verdict
Choose Omnisend if: You need e-commerce businesses wanting omnichannel marketing. Omnisend excels with its built for e-commerce and omnichannel.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Both Omnisend and Mailchimp offer free tiers. Omnisend offers "500 emails/mo, 60 SMS" while Mailchimp offers "500 contacts, 1,000 sends/mo".
❓ Frequently Asked Questions
Is Omnisend better than Mailchimp?
It depends on your needs. Omnisend is better for e-commerce businesses wanting omnichannel marketing, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.3 and 4.1 respectively.
Which is cheaper, Omnisend or Mailchimp?
Omnisend starts at $16/mo while Mailchimp starts at $13/mo. Both offer free tiers.
Can I switch from Omnisend to Mailchimp?
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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