A detailed comparison of Plausible Analytics and Matomo to help you choose the right tool for your needs.
Simple, privacy-friendly Google Analytics alternative.
Open-source web analytics platform with full data ownership.
| Plan | Plausible Analytics | Matomo |
|---|---|---|
| Free Tier | ✗ No | ✓ Free (self-hosted) |
| Lowest Paid | $9/mo | $23/mo (cloud) |
| Enterprise | Custom pricing | Custom pricing |
| Feature | Plausible Analytics | Matomo |
|---|---|---|
| Privacy-friendly | ✓ | — |
| No cookies | ✓ | — |
| Simple dashboard | ✓ | — |
| Goals & conversions | ✓ | — |
| UTM tracking | ✓ | — |
| Custom events | ✓ | — |
| API | ✓ | — |
| Self-hosting option | ✓ | — |
| Email reports | ✓ | — |
| Lightweight script | ✓ | — |
| Web analytics | — | ✓ |
| Heatmaps | — | ✓ |
| Session recording | — | ✓ |
| Funnels | — | ✓ |
| A/B testing | — | ✓ |
| Custom reports | — | ✓ |
| SEO | — | ✓ |
| Self-hosting | — | ✓ |
| GDPR compliant | — | ✓ |
| Tag manager | — | ✓ |
| Open Source | ✓ | ✓ |
| Rating | ⭐ 4.5 | ⭐ 4.1 |
Choose Plausible Analytics if: You need privacy-conscious website owners. Plausible Analytics excels with its privacy-first and no cookies needed.
Choose Matomo if: You need organizations wanting full-featured self-hosted analytics. Matomo stands out with its full google analytics alternative and self-hosted option.
Best free option: Matomo offers a free tier (Free (self-hosted)).
It depends on your needs. Plausible Analytics is better for privacy-conscious website owners, while Matomo is better for organizations wanting full-featured self-hosted analytics. Both are excellent tools rated 4.5 and 4.1 respectively.
Plausible Analytics starts at $9/mo while Matomo starts at $23/mo (cloud). Matomo also has a free tier.
Most tools offer import/export features to help you migrate. We recommend trying Matomo's free tier before fully committing to a switch.
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