PostHog vs Matomo
A detailed comparison of PostHog and Matomo to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | PostHog | Matomo |
|---|---|---|
| Free Tier | ✓ 1M events/mo free | ✓ Free (self-hosted) |
| Lowest Paid | Pay as you go | $23/mo (cloud) |
| Enterprise | Custom pricing | Custom pricing |
⚡ Feature Comparison
| Feature | PostHog | Matomo |
|---|---|---|
| Product analytics | ✓ | — |
| Session recording | ✓ | ✓ |
| Feature flags | ✓ | — |
| A/B testing | ✓ | ✓ |
| Surveys | ✓ | — |
| Data warehouse | ✓ | — |
| SQL access | ✓ | — |
| Self-hosting | ✓ | ✓ |
| API | ✓ | — |
| Plugins | ✓ | — |
| Web analytics | — | ✓ |
| Heatmaps | — | ✓ |
| Funnels | — | ✓ |
| Custom reports | — | ✓ |
| SEO | — | ✓ |
| GDPR compliant | — | ✓ |
| Tag manager | — | ✓ |
| Open Source | ✓ | ✓ |
| Rating | ⭐ 4.4 | ⭐ 4.1 |
Pros & Cons
PostHog
Pros
- ✓ Open source
- ✓ All-in-one
- ✓ Generous free tier
- ✓ Self-hostable
Cons
- ✗ Complex setup
- ✗ Can be expensive at scale
- ✗ Learning curve
- ✗ Performance varies
Matomo
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 The Verdict
Choose PostHog if: You need product teams wanting open-source analytics. PostHog excels with its open source and all-in-one.
Choose Matomo if: You need organizations wanting full-featured self-hosted analytics. Matomo stands out with its full google analytics alternative and self-hosted option.
Best free option: Both PostHog and Matomo offer free tiers. PostHog offers "1M events/mo free" while Matomo offers "Free (self-hosted)".
❓ Frequently Asked Questions
Is PostHog better than Matomo?
It depends on your needs. PostHog is better for product teams wanting open-source analytics, while Matomo is better for organizations wanting full-featured self-hosted analytics. Both are excellent tools rated 4.4 and 4.1 respectively.
Which is cheaper, PostHog or Matomo?
PostHog starts at Pay as you go while Matomo starts at $23/mo (cloud). Both offer free tiers.
Can I switch from PostHog to Matomo?
Most tools offer import/export features to help you migrate. We recommend trying Matomo's free tier before fully committing to a switch.
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